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HOKA ONE ONE Launches Clayton Featuring New PRO2LITE Technology

Goleta, Calif. (Feb. 29, 2016) — HOKA ONE ONE® (a division of Deckers Brands NYSE: DECK) continues to revolutionize the concept of lightweight cushioning in running shoes with the debut of the Clayton, the pinnacle product in a new speed category for the brand. The Clayton features PRO2LITE midsole technology, a progressive dual density midsole that combines a cushioned heel for protection with a firm forefoot for propulsion, the epitome of speed and cushion.

“Never has a shoe from HOKA ONE ONE been this protected and this light until now,” said Jean-Luc Diard, HOKA ONE ONE co-founder and vice president of innovation. “This is a shoe you can use on everything from long training runs when you need support, to race day when you need speed.”

A signature Oversize Active Foot Frame delivers a supportive fit, and early stage Meta-Rocker provides a smooth and nimble ride. A full RMAT® outsole offers excellent rebound, cushioning and traction, and eliminates the weight of traditional rubber. The Clayton’s total weight is an impressive 7.3 ounces (men’s size 9).

“The Clayton is a groundbreaking shoe for us because it offers the option to run in an unbelievably lightweight shoe without sacrificing comfort,” said HOKA ONE ONE President Wendy Yang. “As we continue to develop innovative products, we make sure each product retains the signature HOKA ONE ONE technology runners have come to expect—and the Clayton reflects that.”  

In an exclusive, limited release, the Clayton will be available on March 1 in select Jack Rabbit stores. It launches nationwide on April 1, and retails for $150.

About the HOKA ONE ONE® brand
HOKA ONE ONE® is the fastest growing, premium running shoe brand in the world. Two life-long runners launched HOKA in 2009, after years spent handcrafting and shaping lightweight shoes with extra-thick midsoles. Initially embraced by ultrarunners because of their enhanced cushioning and inherent stability, HOKA now offers shoes for all types of athletes who enjoy the unique ride the shoes provide. For more information visit www.hokaoneone.com or follow @hokaoneone #hokaoneone.

About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, Teva®, Sanuk®, Ahnu®, and HOKA ONE ONE®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 142 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.

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Contact:
Elizabeth Carey
Backbone Media
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elizabeth.carey@backbonemedia.net