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PeopleForBikes & The USA Pro Cycling Challenge: Colorado Proud

The USA Pro Cycling Challenge kicks off in Colorado on Monday, August 18 in Aspen. Sixteen World-Class pro cycling teams are confirmed to compete as they pedal seven stages throughout the Rocky Mountains. The race will be passing through several Colorado cities (Aspen, Crested Butte, Gunnison, Colorado Springs, Breckenridge, Vail, Boulder, Denver) over the course of one week. 

The USA Pro Cycling Challenge takes place right in our backyard, so we get particularly excited about it at PeopleForBikes (PFB). As a Boulder-based organization, PeopleForBikes is deeply rooted in Colorado. This year, the Pro Cycling Challenge is extra special for our organization because it also marks the first North American stop of the season since becoming a key partner of the elite Trek Factory Racing team earlier this summer. We had an incredible kickoff to the partnership last month at the Tour de France which resulted in a record month of nearly 20,000 more PFB individual members. This certainly put us a few steps closer to our goal of reaching one million individual members by the end of the year (We are going strong at 850,000 members!)

Although the Pro Challenge is the ultimate exhibition of pro cycling, PeopleForBikes and the Trek Factory Riders are invested in much more than elite racing--it's about everyday riding, for everyday people. Trek and PeopleForBikes encourage all professional racing teams, as well as bike riders of all types and abilities to adopt the mission to make the world a better place to ride. 

Here are some quick highlights of ways PeopleForBikes has worked to improve bicycling for Coloradans:
  • Green Lane Project (Denver): The city of Denver, Colo. is part of an intensive two-year program to build better bike lanes in U.S. cities. The program, the PeopleForBikes Green Lane Project, is working with Atlanta, Boston, Denver, Indianapolis, Pittsburgh and Seattle to help them build protected bike lanes to create low-stress streets and more vibrant communities. The six cities were chosen in March 2014 from more than 100 U.S. cities that submitted letters of interest for the program.
  • Community Grants: PeopleForBikes has awarded tens of thousands of dollars to bike projects (infrastructure, parks, trails, lanes, research) in various Colorado cities, including several that the Pro Cycling Challenge will pass through (learn more about these grants)
  • Colorado is the #1 state in terms of per capita member ranking at PeopleForBikes 
  • Colorado Bike Share Day: On August 1, 2014, PeopleForBikes and AAA Colorado celebrated Colorado's birthday by offering Coloradoans 24-hours of free bike shares statewide!
  • Get Local: Learn more about what PeopleForBikes is doing for the state of Colorado at the Colorado facts and statistics page.

Currently at 65,000 members statewide, Colorado is second place in the running for the most PFB supporters! With tens of thousands more Coloradans and fans of cycling cheering the riders on at the USA Pro Cycling Challenge next week, what better time to unite even more of our community members who are in favor of better bicycling? Let's catch up to #1 ranked California! 

We would love your help to spread the word that PeopleForBikes and Trek are passing through some of Colorado's favorite towns next week.  Folks in your community can join PeopleForBikes and Trek Factory Racing on the road to uniting 1 million individual supporters of cycling by visiting www.peopleforbikes.org. Sign up is free, and widespread, enthusiastic participation will send a strong message to government leaders everywhere that cycling is important.

We would love to help you to develop a story tailored specifically to your community to raise awareness.  I am happy to coordinate interviews with the experts at PeopleForBikes and the Trek Factory Racing riders about the importance of a united front for improving bicycling- especially in Colorado.