Broadcast Switchers are the key element used in the transmission of audio and video signals in a broadcasting network. Broadcast switchers are mostly used in production houses (movable and immovable) for selection of signal from multiple signals, sometimes from multiple video sources to create special effect. The global trend in adoption of digital video services and high penetration achieved by T.V sets has boosted the demand for broadcast switchers.
Broadcast Switchers Market:
Broadcasting switchers find use in almost every broadcasting application. It is used for handling and processing of audio and video content in the field of sports, studio, live events etc. Increasing penetration of HD digital media viewership has fuelled the adoption of advanced broadcast switchers, capable of handling not only HD signals, but also act as a bridge between multiple formats of media content. The rising demand for UHD content, especially from the developed markets in sports related content, is expected to boost the demand for multi-video resolution broadcast switchers. Alongside, the International Telecommunication Union (ITU) regulation for digital switchover has increased the demand for broadcast switchers which are capable of processing digital signals. However, high initial set up cost, based on type of broadcasting switchers, is expected to curb market growth. Further, lack of affordability of the basic infrastructure required for digital switchover such as digital set-top-box and satellite dish in African countries such as Angola, Burundi, Central African Republic, Equatorial Guinea, Eritrea, Gabon, Gambia, Liberia, and Mali is expected to curb the growth of the broadcast switchers market.
The demand for broadcast switchers is expected to emerge largely from studio production, sports production, and news production applications. The increasing number of HD channels due to changing end-user demand is expected to boost the demand for new and state-of-the-art broadcast switchers. The various end-use applications of broadcast switchers include studio production, sports broadcasting, and production trucks among others. In 2015, studio production and sports broadcasting segment shared the largest revenue shares, contributing to nearly 48% of the overall broadcast switchers market revenue.
Broadcast Switches and Its Technological Inside Information: http://bit.ly/1OZ0Eum
Geographically, North America is the largest market for broadcast switchers. However, with increasing digital T.V. viewership in Asia Pacific and Rest of the World, North America is expected to be replaced by Asia Pacific in terms of revenue share during the forecast period. In 2015, North America accounted for approximately 37% of the global broadcast switcher market revenue. Major manufacturers of broadcast switchers are aiming to develop broadcast switchers which can process high end video content such as 4K as well as all other video formats viz. HD, Full HD, and even SD. Key players in the broadcast switchers market include Ross Video, Ltd, Evertz Corporation, Sony Electronics Inc., Grass Valley USA LLC, Snell Ltd., New Tek Inc., Panasonic Corporation, Blackmagic Design, For-A, and others.