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Electrical Goods Retailing - Spain - February 2014

Electrical Goods Retailing - Spain - February 2014

For our report, we surveyed representative samples of consumers. This year our survey asked consumers in the Spanish market:

Table of Content

Introduction – Europe

Looking at a fragmented market

Consumer questions

Scope and coverage

Definitions

Financial definitions

Currencies

Sales per store, sales per sq m

VAT rates

Abbreviations

Country codes

Executive Summary

Spending, inflation and unit sales

Sector size and forecast

Leading specialists

Online

The consumer: Where they shop

The consumer: What’s important

What we think

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Spending, Inflation and Unit Sales

Key points

Market Size

Sector spend still falling

Figure 1: Spain: Consumer spending on electrical goods (incl. VAT), 2013 (est)

Figure 2: Spain: Consumer spending (incl. VAT), 2008-13

Inflation

Figure 3: Spain: Harmonised indices of consumer prices: Annual % change, January-December 2013

Unit volumes

Figure 4: Spain: Unit volume sales of selected major electrical goods categories, 2012-14

Figure 5: Spain: Definitions for unit volume market data

Channels of Distribution

Figure 6: Electrical goods, estimated channels of distribution, 2013

Sector Size and Forecast

Key points

Figure 7: Spain: Electrical specialists sales, 2008-13

Figure 8: Spain: Forecast electrical specialists sales, 2014-18

Enterprise, outlet and employee numbers

Figure 9: Spain: Electrical specialist outlets and employees, 2008-12

The Leading Specialists – Financials and Outlets

Key points

Figure 10: Spain: Leading retailers: Sales, 2011-13

Figure 11: Spain: Leading retailers: Outlet numbers, 2011-13

Figure 12: Spain: Leading retailers: Sales per outlet, 2011-13

Leading Specialists – Market Shares

Figure 13: Spain: Leading electrical specialists, share of all spending on electricals, 2011-13

Online

Key points

Market size

The consumer

Figure 14: Spain: Percentage of all individuals having purchased electricals online in the past 12 months, selected categories, 2009-13

Figure 15: Spain: Where consumers have bought electrical goods online, 2013

The Consumer – Where they Shop

Key points

What we asked

Media Markt continues to dominate the market

Figure 16: Spain: Where they bought electrical goods in the last 12 months, online or in-store, January 2014

In-store/online split: Media Markt/Saturn leads in both channels

Figure 17: Spain: Where they bought electrical goods in last 12 months, online versus in-store, January 2014

Average age and affluence

Figure 18: Spain: Where they bought electrical goods, by age and socio-economic group, January 2014

By type of retailer

Figure 19: Spain: The consumer: Types of stores from which electrical goods were purchased in the past 12 months, whether in-store or online, January 2014

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The Consumer – What’s Important

Key points

What we asked

Price matters

Figure 20: Spain: Most important factors in choosing the retailer for electrical goods, January 2014

Figure 21: Spain: The consumer: Ranking of important factors in choosing the retailer for electrical goods, January 2014

Amazon Europe

What we think

Ease of transaction, excellence of fulfilment

€8 billion electricals sales

A brand as well as a retailer

Popularity across Europe

Figure 22: The consumer: Percentage of respondents having bought electrical goods from Amazon in the past 12 months, November 2013

Company background

Company performance

Figure 23: Amazon Europe: Group sales performance, excl. sales tax, 2008-13

Retail offering

Figure 24: Number of products listed on Amazon.co.uk, by category, December 2013

Figure 25: Amazon.co.uk: Product mix, by number of SKUs, December 2013

Darty plc

What we think

Consolidating the business with a focus on the core France and Benelux markets

Growth opportunities

Company background

Company performance

Figure 26: Darty plc: Group financial performance, 2008/09-2012/13

Figure 27: Darty plc: Outlet data, 2008/09-2012/13

Retail offering

E-Square

What we think

Company background

Figure 28: E-Square: Members and websites, by country of operation, 2014

Figure 29: E-Square: Affiliated online stores, 2014

Company performance

Figure 30: E-Square: Members’ estimated retail sales, by country/region, 2011-13

Figure 31: E-Square: Members’ approximate store numbers, by country/region, 2011-13

Denmark

Finland

France

Germany

Greece

Italy

Portugal

Spain

UK

Ukraine

Retail offering

Euronics International

What we think

Company background

Figure 32: Euronics: Members, countries and trading names, 2014

Company performance

Figure 33: Euronics International: Group sales performance (excl. VAT), 2009-13

Figure 34: Euronics International: Outlet data, 2009-13

Figure 35: Euronics International: Sales per outlet, 2009-13

Retail offering

Expert International (Europe)

What we think

A tough market place for all

Challenging conditions in some markets

Behaving more like a multiple

Company background

Online

Figure 36: Expert International, online shopping availability, 2014

Company performance

Figure 37: Expert: Estimated sales at retail (excl. sales tax), 2009-13

Figure 38: Expert: Outlet data, 2009-13

Expert Germany

Expert Italy

Expert Spain

Expert France

Expert Norway (Expert AS)

Expert Denmark

Expert Finland

Expert Sweden

Expert Greece

Expert Czech Republic

Expert Hungary

Retail offering

Store formats

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Fnac

What we think

Company background

Company performance

Figure 39: Fnac: Group financial performance, 2008-13

Figure 40: Fnac: Sales breakdown, 2009-12

Figure 41: Fnac: Group interim financial performance, 2012 and 2013

Figure 42: Fnac: Sales breakdown, Interim period 2012 and 2013

Figure 43: Fnac: Outlet data, 2008-12

Figure 44: Fnac: Store types, 2012

Retail offering

Media-Saturn

What we think

Online

Outside Germany

Ownership

Company background

Company performance

For the nine months to September 2013

The first quarter of 2013/14 was dull

Online sales

Profitability

Figure 45: Media Markt/Saturn: Group sales performance, 2008/09-2012/13

Figure 46: Media Markt/Saturn: Outlet data, 2008/09-2012/13

Retail offering

Appendix – Broader Market Environment

Online

Figure 47: Europe: Percentage of households with a broadband internet connection, by country, 2009-13

Figure 48: Europe: Percentage of all individuals accessing the internet daily, 2009-13

Consumer confidence

Figure 49: Europe: Consumer confidence levels, February 2013-January 2014

Population

Figure 50: Europe: Population, total and by age group, 2010

Figure 51: Europe: Forecast population, total and by age group, 2015

Figure 52: Europe: Forecast population, total and by age group, 2020

Gross domestic product

Figure 53: Europe: Gross domestic product, at current prices, 2012

Figure 54: Europe: Real-terms year-on-year GDP growth, 2009-14

Consumer spending

Figure 55: Europe: Consumer spending, at current prices, 2012

Figure 56: Europe: Real-terms year-on-year growth in consumer spending, 2009-12

Inflation

Figure 57: Europe: Harmonised indices of consumer prices – Annual % change, all items, 2009-13

Figure 58: Europe: Harmonised indices of consumer prices – Annual % change, personal care products, 2009-13

Interest rates

Figure 59: Europe: Central bank interest rates, 2009-13

Appendix – The Consumer – Spain

Figure 60: Most popular stores from where electrical goods were purchased – In-store/Online, by demographics, Spain, January 2014

Figure 61: Next most popular stores from where electrical goods were purchased – In-store/Online, by demographics, Spain, January 2014

Figure 62: Other stores from where electrical goods were purchased – In-store/Online, by demographics, Spain, January 2014

Figure 63: Least stores from where electrical goods were purchased – In-store/Online, by demographics, Spain, January 2014

Figure 64: Most popular stores from where electrical goods were purchased – In-store, by demographics, Spain, January 2014

Figure 65: Next most popular stores from where electrical goods were purchased – In-store, by demographics, Spain, January 2014

Figure 66: Other stores from where electrical goods were purchased – In-store, by demographics, Spain, January 2014

Figure 67: Most popular stores from where electrical goods were purchased – Online, by demographics, Spain, January 2014

Figure 68: Next most popular stores from where electrical goods were purchased – Online, by demographics, Spain, January 2014

Figure 69: Other stores from where electrical goods were purchased – Online, by demographics, Spain, January 2014

Figure 70: Most popular most important factors in choosing the retailer for electrical goods, by demographics, Spain, January 2014

Figure 71: Next most popular most important factors in choosing the retailer for electrical goods, by demographics, Spain, January 2014

Figure 72: Most important factors in choosing the retailer for electrical goods, by most popular stores from where electrical goods were purchased – In-store/Online, Spain, January 2014

Figure 73: Most important factors in choosing the retailer for electrical goods, by next most popular stores from where electrical goods were purchased – In-store/Online, Spain, January 2014

Figure 74: Most important factors in choosing the retailer for electrical goods, by most popular stores from where electrical goods were purchased – In-store, Spain, January 2014

Figure 75: Most important factors in choosing the retailer for electrical goods, by next most popular stores from where electrical goods were purchased – In-store, Spain, January 2014

Figure 76: Most important factors in choosing the retailer for electrical goods, by most popular stores from where electrical goods were purchased – Online, Spain, January 2014

Figure 77: Most important factors in choosing the retailer for electrical goods, by next most popular stores from where electrical goods were purchased – Online, Spain, January 2014

  

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