The Association of Timeshare Recyclers (ATR) has announced that the Canadian Resort Development Association (CRDA) recently became an Affiliate Member of ATR. ATR is a non-profit organization that has been established to help rebuild the image and financial stability of the timeshare industry by creating programs that help to increase consumer perception of flexibility, liquidity, and value of a timeshare interval in the secondary market.
“Canadian buyers are very active right now, especially in purchasing vacation interests in Mexico.” notes Jon Zwickel, CRDA president and chief executive officer. “As the Canadian Resort Development Association is dedicated to furthering the ownership-based vacation and resort development industry, both at home and abroad, and committed to facilitating peer-to-peer interaction,” he continues, “ATR is a valuable resource both for Canadian consumers and companies that are members of CRDA.”
“We are thrilled to welcome the Canadian Resort Development Association into the membership rolls of the Association of Timeshare Recyclers,” says Heather Guffin, the ATR’s president and chief executive officer. “As a global organization, we are pleased to see Canada’s vacation ownership association affiliate with us, and we look forward to seeing additional Canadian timeshare companies and owners taking advantage of our resources.”
An advocate for consumers, ATR works alongside other reputable companies in seeking to eradicate fraudulent secondary market companies while promoting timeshare trade-in, timeshare rental, and timeshare resale companies that consistently produce valid results.
ATR’s activities and services also are beneficial to a wide spectrum of companies. While the ability to help move unwanted or unsold timeshare inventory into the hands of maintenance-fee paying owners is the most obvious, ATR also offers creative programs to increase efficiencies and closing percentages to timeshare companies in active sales, such as trade-in programs, travel clubs, exit programs and maintenance-fee insurance programs.
Timeshare trade-ins are one of the most powerful tools a developer can equip sales teams with, and is probably one of the easiest and most effective exit strategies for timeshare consumers. A timeshare trade-in is simply the action of allowing an existing timeshare owner to trade the old timeshare for a new one. The transaction itself is virtually identical to that of trading a used car for a new one.
What’s more, ATR runs an inventory clearing house. Basically ATR offers its members the ability to pool their traded-in inventory in an ATR-controlled entity, so that they can discourage the practice of placing inventory in shell companies or foreign entities. ATR will offer the service of surrendering this inventory back to the company or HOA of origin. This is a great option for organizations that are in active sales or who have more flexible organization structures (such as Florida Land Trusts) and have the ability to easily re-assimilate their inventory. The advantage is that accepting surrenders from the ATR will help to reduce the number of memberships that are offered on the secondary market (therefore increasing or stabilizing resale prices, and providing the ability to offer greater price integrity to an existing or potential member base). Accepting surrenders is also less expensive than going through multiple foreclosure proceedings, and ATR members can say they are actively supporting a healthy timeshare secondary market.
For more information visit http://www.timesharerecyclers.com.
CRDA is an industry-based association that is dedicated to furthering the vacation ownership resort and leisure industries. It was founded over 30 years ago in response to the public’s demand for reliable information about timeshare products. Focus has since broadened to all aspect of shared ownership. For more information visit www.crda.com
About the Association of Timeshare Recyclers
The Association of Timeshare Recyclers (ATR) is a non-profit corporation founded by Heather Guffin, who is also the current company president and CEO. The company’s mission is to find, create, and promote exit strategies that work for the industry as a whole. The ATR actively searches for and endeavors to create exit strategies that provide a win-win-win scenario for consumers, active sales rooms, HOAs and timeshare resorts. In order to fulfill the ATR’s mission, it relies upon timeshare resellers, renters, and trade-in companies that work hard every day to recycler timeshares on the secondary market.
The Association of Timeshare Recyclers grows message and brand awareness through regular attendance of timeshare events and conferences while maintaining a constant line of open communication with its key target audience via social media, regularly updated press releases, informative blogs and a bimonthly newsletter.