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G3’s Entire Ski Line Receives a Carbon Overhaul to Shed Weight and Increase Stability

Lighter and more powerful Empire, Empress, District and Cake skis now available at retailers

North Vancouver, B.C. (October 1, 2014) – G3 Genuine Guide Gear Inc, the leader in backcountry gear innovation has taken ski construction to the next level with a carbon upgrade throughout its entire 2014 men’s and women’s line, now available at retailers worldwide. Employing G3’s Carbon PowerRide and Carbon Hybrid technology, the carbon upgrade will make the Empire, Empress, District and Cake some of the lightest skis in their respective categories, while increasing ski stability.

EMPIRE and EMPRESS: Maintaining their award winning shape, but returning twenty percent lighter the men’s Empire and women’s Empress models yield a stable and fun ride in any snow condition. The Empire and Empress models employ a bomber, lightweight, freeride construction comprised of a Poplar/Paulownia wood core, two sheets of Titanal aluminum for shock absorption, and triaxial carbon fiber to keep them stiff and light. G3’s new Carbon PowerRide carbon core is featured in the Empire 127, Empire 115, and Empress 115, giving back a powerful, stable and fun ride no matter how hard or far you push them.

Empire Carbon 127
The 127 mm underfoot big fatty that started it all is back in a leaner and meaner package with an all-new carbon construction that weighs over a pound less than its predecessor at just 3 pounds 15 ounces per ski. A full reverse camber profile, and tapered tip and tail lets the Empire Carbon 127 drift and smear with the best of them. But true to how it earned its cult classic status, the Empire 127 holds its own on any terrain. Put it on edge or straight-line through crud and you’ll forget you’re riding powder boards.  Available lengths: 173/183/193. (153/127/138, 3 lbs. 15 oz. per ski). Competitively priced at $929.95 USD.

Empire Carbon 115
Always the first ski to get picked from the quiver, the Empire Carbon 115 nails the big mountain sweet spot that makes ski testers fall in love, and for 2014 it’s the lightest ski in its category at a featherweight 3 pounds 10 ounces per ski. Fat enough to drift in deep powder, light enough to take on long tours, and versatile enough to rail on edge, the Empire Carbon 115 is a big mountain ripper’s dream come true. Available lengths: 175/180/185/190. (145/115/126, 3 lbs. 10 oz. per ski). Competitively priced at $909.95 USD.

Empress Carbon 115
G3 has tweaked the Empire Carbon 115’s award-winning construction, shape and reverse camber line into a smaller ski with a softer flex. Boasting a new lightweight and powerful carbon construction, the Empress Carbon 115 is an immensely playful and versatile powder ski for females or lighter riders. Available lengths: 165/170/175. (145/1115/126, 3 lbs. 7 oz. per ski). Competitively priced at $769.95 USD.

DISTRICT and CAKE: G3’s District and Cake have earned their reputation as versatile, one-ski-quiver models that you can ski anything on. They feature G3’s award-winning Carbon Hybrid construction, enhanced for 2014 with a carbon stringer that brings the skis to life on aggressive descents. This lightweight all-mountain construction boasts the same two Titanal aluminum sheets as G3’s Empire Carbon and Empress Carbon models, a Poplar/Paulownia wood core, and dual-density sidewalls creating a lightweight carbon hybrid construction that is perfect for skiing in bounds or in the backcountry. G3’s new Carbon Hybrid carbon construction is used in the District Carbon Hybrid 112, District Carbon Hybrid 100, Cake Carbon Hybrid 110, and Cake Carbon Hybrid 100.

District Carbon Hybrid 112
The award-winning District Carbon Hybrid 112 is ready to rip, spiced up with a carbon stringer to bring it to life on aggressive descents. With 112 mm underfoot, a progressive camber line and significant early rise in the tip and tail, the District Carbon Hybrid 112 is primed for short-range missions and deep snow. The District Carbon Hybrid 112 is responsive on hard snow and performs flawlessly in soft snow. Meanwhile the light semi-cap construction paves the way for this wider ski without increasing the weight, staying true to G3’s magic mix of performance and tourability that earned the District its fame as G3’s most popular ski. Available lengths: 174/179/187. (140/112/130, 4 lbs. 1 oz. per ski). Competitively priced at $699.95 USD.

Cake Carbon Hybrid 110
The fun has just begun. Winning hearts and industry awards in its debut season, the Cake Carbon Hybrid 110 is livelier than ever with its new carbon hybrid construction. With a lofty 110 mm underfoot and a very progressive camber line, the Cake Carbon Hybrid 110 easily out-skis its competition on deep snow descents, while the its lightweight semi-cap construction and low mass tip shave valuable ounces, making it a great touring ski. Available lengths: 159/168/174. (138/110/128, 3 lbs. 8 oz. per ski). Competitively priced at $599.95 USD.

District Carbon Hybrid 100
At 100 mm underfoot, the incredibly versatile District Carbon Hybrid 100 skis are at home wherever you point them. Tough enough to blast the resort, and light enough to leave it, G3’s most popular skis are ready for anything.  Available lengths: 172/177/185/192. (132/100/123, 3 lbs. 11 oz. per ski). Competitively priced at $679.95 USD.

Cake Carbon Hybrid 100
Front country to back, G3’s most versatile women’s ski is ready and willing to show you a good time. Fun and stable, the Cake Carbon Hybrid 100 features G3’s All-Mountain Rocker with an early rise tip and tail and just the right amount of camber underfoot to turn in any snow conditions. The Cake Carbon Hybrid 100’s enhanced freeride performance and ability to maintain a strong edge on hardpack give it the one-ski-quiver reputation it deserves. Available lengths: 157/166/172. (132/100/123, 3 lbs. 5 oz, per ski). Competitively priced at $579.95 USD.

For a complete list of G3 dealers, please visit: genuineguidegear.com/dealers

About G3
Based in Vancouver, B.C., G3 Genuine Guide Gear Inc manufactures industry-leading gear for backcountry skiing and snowboarding. It has been producing avalanche safety equipment since 1995. The G3 product line includes skis, splitboards, alpine touring and telemark ski bindings, poles, climbing skins, avalanche shovels, probes and other ski accessories. G3 was founded on the principle that gear built for backcountry guides should be manufactured to the highest standards, which has helped the company gain a reputation as an industry innovator. For more information, visit www.genuineguidegear.com or like us on Facebook at facebook.com/genuineguidegear.

Media Contact
Tessa Byars
Verde Brand Communications
(970) 259-3555 x 136
tessa@verdepr.com