Calysto Launches New Blog: CCO – Chief Content Officer

What is CCO:

CCO is a new blog published by Calysto Communications, the agency that has been keeping you abreast of what’s happening in the world of communications technology since 1999, through our newsletter PR Vibes. As the industry shifts its focus, CCO will keep you up to date on what’s new in the world of content, sharing with you how you can use content to raise awareness of your organization.

Why we publish CCO:

People like great stories. Even when they’re consuming information about technology trends or business topics, they expect to be entertained,. They want information packaged and delivered to them in engaging ways, with fascinating revelations and unexpected twists. They want to be surprised. Calysto specializes in telling great stories. Your stories. In addition to the PR services for telecom and mobile companies that this agency is known for, we provide a full range of content and social media services. We teach companies how to be their own publisher. This new CCO blog is a part of that effort.

Who should read CCO:

It’s more important than ever for your organization to have not only a highly compelling story to tell, but also a unique way of packaging it and a targeted way to deliver it. You must become adept at being your own publisher, leveraging the web and social media outlets (as well as PR) to effectively deliver that content to the right audience at the right time. CCO is a great resource for any executive within the communications technology industry with the goal of raising awareness for your company through content marketing.

Where to find CCO:

Check out the CCO blog at

What You Missed in 2013:

  • Maximize your white paper’s effectiveness, shelf life and RoI. A quality white paper doesn’t come cheap, yet companies typically squander that investment by applying distribution strategies that don’t work. Case in point: gating the paper behind a sign-up form. This post provides five alternatives, from leveraging LinkedIn to dicing the paper into a series of tweets. Get the scoop at
  • Get your news covered by breaking the press release mold. This two-part series starts by looking at whether press releases still matter – they do – and then provides five strategies for increasing the likelihood that journalists, analysts and bloggers will care enough to cover your news. For example, don’t waste their time by leading off with the claim that your company is a “leading provider” – if you really are, they already know – and make sure all of the people quoted are available for interviews when the release goes out. The first post is available at, and the second is at
  • Create an e-newsletter that people actually want to read. One tip: think small. Few people have time to read a multi-article newsletter, even when it’s published only once a month. Instead, dice it up into multiple briefs to distribute over the course of a month. That strategy also gets you on recipients’ radar throughout the month instead of just once. Check out some more strategies at

Looking for more hands-on insights? Visit