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First Descents Partners with Primal Wear as an Official Sponsor of Team FD

DENVER, Colo. (April 22, 2014) – First Descents, a non-profit that provides adventure programming for young adults with cancer, is excited to announce its partnership with Primal Wear cycling apparel.  After a long-running history of working together, Primal will now be an official sponsor of Team First Descents, donating bike kits for team members competing in cycling events as well as collaborating with First Descents on local Denver events.

"Team FD is our challenge-based fundraising platform with over 600 supporters across the country doing athletic events, throwing parties and everything in between,” states First Descents director of marketing, Sarah Hubbard. “Our cyclists are at all levels of experience from beginners to elite athletes, so providing top tier apparel that is comfortable and functional for them was a high priority."  

“It is an honor for Primal to team up with an amazing program like First Descents and support their athletes with high-level performance apparel,” states Primal marketing director, Tim Baker. “They are not only participating in endurance events for recreation and competition, but they are raising funds for an incredible and worthy cause.”

First Descents custom Primal apparel will be worn at a range of cycling events across the country by Team First Descents fundraisers- the largest of which will be the Leadville 100 MTB team, a group of 25 riders who have historically raised over $130,000 for First Descents. To join Team FD and help raise money for young adult cancer fighters, click here.

About First Descents

First Descents is a non-profit organization offering young adults (ages 18-39) with cancer a free outdoor adventure experience designed to empower them to climb, paddle and surf beyond their diagnosis, defy their cancer, reclaim their lives and connect with others doing the same. For more information on First Descents programming, or how to get involved, head to www.firstdescents.org. 

About Primal

Primal, founded in 1992, has emerged as the leading designer and manufacturer of premier cycling apparel for teams, clubs and events around the world. Primal is committed to the progression of cycling for all abilities and is dedicated to promoting and sponsoring events that benefit people’s lives.

Our mission is to provide the highest-quality cycling apparel available while fostering the growth of cycling through competition, community, and advocacy. We believe in cycling as a positive influence globally and are dedicated to increasing the number of people that choose cycling as a means of recreation, environmental conservation and health. 

To learn more about Primal, visit www.primalwear.com.