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US Smoking Cessation Products Industry Trends and Forecast Research Report 2014

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E-cigarettes are the latest threat to the beleaguered smoking cessation products’ market. Prior to the rapid arrival and use of e-cigarettes, the fast-following introduction by private label manufacturers of every new product innovation launched by national brands helped commoditize the market and erode dollar sales growth. Future innovation should focus on smaller, cheaper product offerings that position cessation products for sale in new distribution channels, such as convenience stores, where most cigarettes and e-cigarettes are sold.Table of Content

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Scope and Themes

What you need to know

Definition

Data sources

Sales data

Consumer survey data

Abbreviations and terms

Abbreviations

Terms

Executive Summary

The market

Figure 1: Total US retail sales and fan chart forecast of smoking cessation products, at current prices, 2008-18

Figure 2: Total US retail sales of smoking cessation products, by segment, at current prices, 2011 and 2013

Market drivers

Competition

Figure 3: E-cigarette trial, by age, January 2014

Key players

The consumer

Figure 4: Current smoking status, by age, January 2014

Figure 5: Reasons for unsuccessful quit attempts, January 2014

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Issues and Insights

E-cigarettes threaten cessation product sales

The issues

The implications

Distribution does not meet purchase patterns

The issues

The implications

Private label fast-following stifles innovation

The issues

The implications

Trend Application

Trend: Help Me Help Myself

Trend: Fauxthenticity

Mintel futures: Generation Next

Market Size and Forecast

Key points

Meager growth, flat forecast for the smoking cessation products market

Gum is the biggest, drives category

Private label erodes dollar value growth

Future growth hampered by e-cigarettes

Sales and forecast of smoking cessation products

Figure 8: Total US retail sales and forecast of smoking cessation products, at current prices, 2008-18

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Market Drivers

Key points

Demographic profiles of current smokers and smokers who intend to quit

Gender

Figure 11: Number and ratio of males to females, by age, 2013

Age

Figure 12: Population, by age, 2009-19

Income

Figure 13: Median household income, in inflation-adjusted dollars, 2002-12

Figure 14: Disposable personal income, January 2007-January 2014

Ethnicity

Figure 15: Population aged 18 or older, by race and Hispanic origin, 2009-19

Presence of children in the household

Figure 16: Annual births and fertility rate, 2002-12

Level of educational attainment

Figure 17: Educational attainment of people aged 25 or older, by age, 2012

Reasons for quitting

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