Many companies remain confused about search engine marketing and how each tenet of the overall strategy is used. Search engine marketing is an all-encompassing strategy for the web. It includes both paid and organic search and allows companies to start seeing benefits as soon as the program is implemented. Paid search, especially re-marketing, has become an important strategy for all online retailers.While organic search is still king, paid search has a firm place within every
search engine marketing strategy and gives companies the ability to see immediate results.The search engine optimization,
or organic search, part of search engine marketing builds more
lastingresults. It is a multi-pronged strategy that involves on-page
optimization, content marketing, social media tactics and overall online
“We are constantly working and investigating the way that the search engines are processing data. This core value gives us an edge on the competition and has allowed our clients the ability to consistently own search in their chosen keyword categories,” said Julie Ross, President and CMO of Rostin Ventures.The algorithms of search are constantly changing and adding weight to certain areas. Search engine
companies want to be intuitive and constantly rewrite their algorithms to give searchers what they need.
“At Rostin Ventures, we know that presenting websites to consumers that offer the usability and content they are looking for is a consistent way to win search. We work behind the scenes to make sure that search engines are serving up the right information, but our end goal is user compatibility and meaningful content,” added Ross.
If you are looking to up your company’s visibility on the web, contact Rostin Ventures today. There are a variety of search engine marketing package options available to help you get started on the road to increased web presence and new customers!