Chinese Home Appliance Industry Trends and 2014 Analysis

Although subsidy policies have come to an end in late May 2013, China's home appliance industry is still growing amid the economic downturn. With urbanization intensifying, and the post-80s and 90s generations becoming main consumption power, growth of China's home appliance industry will mainly be driven by replacement and upgrade demand. With an eye on the enormous business opportunities driven by e-commerce, leading home appliance vendors have aggressively deployed e-commerce channels and shifted focus to high-end smart home appliances which emphasize connectivity to the Internet.

List of Topics

  • Scope of the Chinese home appliance industry, including air conditioners, refrigerators, and washing machines
  • Main factors upholding the growth of the Chinese home appliance industry after the government's subsidy programs ended in May 2013, including urbanization and the increase in disposable income of the post-80s and 90s generations
  • Market scale of the Chinese home appliance industry, touch on retail sales of electrical and audiovisual equipment during 2001 and 2013, as well as shipment volume of refrigerators, air conditioners, and washing machines in the same period
  • Companies and organizations analyzed or mentioned in the report include: Alibaba, Changhong, Goodaymart Logistics, Haier

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Table of Contents

1. Definition of Home Appliance Industry

2. Policies for Home Appliance Industry Development
2.1 New Demand from Urbanization
2.2 Focus on Developing High-end Home Appliances

3. Home Appliance Market Scale
3.1 Three Subsidy Policies Boost Home Appliance Sales
3.2 New-generation Consumers Prefer Smart Home Appliances
3.3 E-commerce Rises as New Transaction Platform for Home Appliances

4. Conclusion

Glossary of Terms
List of Companies

List of Tables

Table 1  Scope of the Chinese Home Appliance Industry

List of Figures

Figure 1  Retail Sales of Electrical and Audiovisual Equipment in China, 2001 - 2013
Figure 2  Refrigerator Shipment Volume in China, 2001 - 2013
Figure 3  Washing Machine Shipment Volume in China, 2001 - 2013
Figure 4  Air Conditioner Shipment Volume in China, 2001 - 2013

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