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Adventure Technology’s Diverse 2014 Sponsorships Reflect AT’s Commitment to Paddling and Versatile Product Line

Greenville, S.C. (March 24, 2014)- Adventure Technology, the leading innovator in performance driven paddle technology and creators of Duraweave™ Technology, a proprietary blend of Innegra™, shows commitment to everything related to paddling with a diverse 2014 sponsorship line up. This year the brand will support paddle sports events, organizations, and expeditions in all categories, from international adventures and high adrenaline whitewater festivals to getting beginner paddlers out on the water for the first time.

“AT is the paddle brand for every type of kayaker. Our goal is to provide the perfect paddle for adventurers at any level, allowing them to focus on fun while feeling safe and comfortable on the water,” said Evan Lyendecker, marketing manager for Adventure Technology. “Each event, organization, film and expedition we sponsor is hand picked to reflect AT’s ethos and versatile product offering. We are supporting all types of paddling initiatives, ranging from the top whitewater competitions and films to organizations that empower people through kayaking.”

Adventure Technology Sponsorships for 2014

Events

Banff Mountain Film Festival – South East  (March and April 2014) – Celebrating mountain culture, the Banff Mountain Film Festival showcases some of the best adventure films from around the globe. Adventure Technology will be sponsoring the event in Columbia and Greenville,S.C., March 19-22 and Savannah and Athens, Ga., April 1-4. 

Nantahala Outdoor Center Shootout  (April 26-27) – Located in North Carolina on the Nantahala River, the Nantahala Outdoor Center was built to encourage outdoor recreation for everyone. One of many NOC events, the Shootout will showcase some of the top kayakers in the U.S. and the most extreme whitewater action.

North Fork Championships  (June 12-14, 2014) – The North Fork Championships, held on the North Fork of the Payette River in Idaho, consists of three races designed to expose the talent of the best kayakers in the world on an amazing stretch of whitewater. Former top racers vote in applicants to ensure that only the best and most able kayakers will compete in these challenging courses.

GoPro Mountain Games (June 5-8) – Held in Vail, Colo. June 5-8 the GoPro Mountain Games is the largest celebration of adventure sports, music, and the mountain lifestyle. With several kayaking events, from the 8-Ball Race and Kayak Freestyle, to the Steep Creek Championships and the Downriver Sprint Race, the Mountain Games showcase many different types of whitewater competitions.

Gauley Fest (September 19-20) – AT is proud to support American Whitewater’s  river conservation and access works during its largest fundraiser in Summersville, WV on the Gauley River. The festival is a showcase for the top whitewater athletes in the boating community and has grown to become the largest paddling festival in the world.

Expeditions

Wizard’s Eye Expedition  – Led by AT athlete Tyler Bradt, the Wizard’s Eye Expedition is a five-year journey around the globe to discover the world’s best white water and adventure. Bradt and the crew frequently release webisodes documenting their travels and adventures.

Organizations

First Descents – Founded by AT athlete Brad Ludden, First Descents offers young adult cancer fighters and survivors a free outdoor adventure experience designed to empower them to climb, paddle and surf beyond their diagnosis, defy their cancer, reclaim their lives and connect with others doing the same.

Girls at Play – AT athlete Anna Levesque founded Girls at Play to encourage women of all ages to get out on the water. Through kayaking, yoga and camaraderie, Girls at Play strives to inspire women and enhance their lives by making these sports feel accessible, fun, and adventurous.

American Whitewater – In addition to supporting the organization’s efforts to protect our country’s rivers and the people who love them, AT is also donating a variety of paddles to American Whitewater fundraisers at Deerfield Fest, Feather Fest, and Gauley Fest (Sept. 19-20) 

Active Nature Adventures – Professional kayaker and AT athlete Jason Beakes teamed up with fitness guru Kathy Summers to create this organization that specializes in integrated fitness training through kayaking and stand up paddle boarding on the Potomac River and surrounding National Parks. Launching this spring, Active Nature seeks to provide exciting and life-affirming outdoor adventures to challenge participants physically and emotionally.

About Adventure Technology:

In 1993, an idea for the first whitewater-specific ergonomic paddle was born. That idea grew into Adventure Technology(AT) a paddle maker who doesn’t seek to “balance” adventure with technology, but rather seeks to push both concepts to the outer limits. AT now delivers premium whitewater and touring paddles known for excellence in design, craftsmanship and innovation. In 2009, AT joined the rest of the Confluence Watersports family in Greenville, S.C., to continue its legacy of dedicated research and development, all in the name of a good adventure. Visit us as www.atpaddles.com.

Adventure Technology · Wave Sport · Perception · Dagger · Wilderness Systems · Mad River Canoe · Harmony · Bomber Gear

Media Contact l Verde Brand Communications l Tessa Byars l confluence@verdepr.com l 970.259.3555