Carbonite Selects Wire Stone, Foundry9 as Agency of Record

CHICAGO, IL — (June 4, 2014) — Carbonite, Inc. (NASDAQ: CARB), a leading provider of hybrid backup and recovery solutions for businesses, announced it has selected the combined expertise and integrated teams of Wire Stone and Foundry9 to develop and implement all strategic efforts for its marketing, digital, and media planning and buying as its agency of record.

“Carbonite is currently undergoing two major pivots in the market – from a consumer technology company to a B2B solutions provider, and from a direct-sales organization to one more focused on our channel partners,” said David Friend, co-founder and CEO, Carbonite. “Wire Stone and Foundry 9 are the right partners to help us with our marketing and media strategy as we enter our second act.”

Known for the ability to craft integrated approaches for clients through strategic, technological and creative expertise, Wire Stone is a trusted marketing partner for some of the world's biggest brands. Foundry9 offers integrated services for interactive, traditional marketing, and technology consulting. As partners, these agencies will be responsible for developing meaningful connections between the Carbonite brand and the customers and partners who rely on its comprehensive suite of affordable services for data protection, recovery, and anywhere, anytime access.

“Carbonite started as a simple, yet powerful idea that its founders brought to life and grew into the force it is today,” said Norman Guadagno, vice president of Client Engagement at Wire Stone. “We believe in the power of ideas and their ability to drive authentic experiences that connect brand and audience. Along with our partners at Foundry9, we are proud to be Carbonite’s strategic agency and look forward to creating new, memorable connections with its customers that always feel ‘just right’.”

“Carbonite continues to innovate with best-in-class technology and features for businesses,” adds Matthew Bernardini, CEO of Foundry9. “We’re looking forward to working with both Carbonite and Wire Stone to evolve the customer experience and help connect Carbonite to an even larger user and partner community.”

Carbonite and its channel network of major technology distributors, leading direct market resellers and more than 4,500 partners provide technology solutions for small and medium sized businesses. Carbonite’s comprehensive suite of affordable solutions automatically backs up data and helps businesses minimize downtime. Carbonite’s Pro and Server plans back up an unlimited number of computers, NAS devices, servers and databases at price points designed to support small business budgets.

About Carbonite

Carbonite (Nasdaq:CARB) is a leading provider of hybrid backup and recovery solutions for businesses. Carbonite offers a comprehensive suite of affordable services for data protection, recovery and anywhere, anytime access. More than 50,000 small businesses trust Carbonite's secure, easy-to-use cloud backup solutions and award-winning U.S.-based customer support. For more information, please visit, connect with us on Twitter @carbonite or visit our Facebook page.

About Wire Stone

As a leading, independent marketing agency, Wire Stone creates digital experiences that elevate the everyday and redefine the intersection between brands and people. With planning informed on the front end by market research, and tactics proven effective by data analysis and business intelligence, Wire Stone provides measurable return on investment for some of the world's biggest brands. Wire Stone offices are located in Boise, Chicago, Fort Collins, Sacramento, San Diego, San Francisco, Seattle and Stuttgart.

About Foundry9

Foundry9 is a unique agency that concentrates on results-driven marketing solutions. We bring together senior thought leaders with an expertise in demand generation to create integrated, multi-touch campaigns that engage customers throughout the marketing lifecycle. Foundry9 excels at solving complicated marketing challenges, and provides end-to-end services, including strategy, media planning, buying, analytics, reporting and CRM solutions. Foundry9 has offices in New York, Los Angeles, and Wilmington, DE.