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Made in the USA, MooMotion Continues Working with Local Resources to Create Quality Fitness Apparel

New York, NY – March 28, 2014 – MooMotion, a fashion-forward performance and multisport wear company out of New York City, is proud to be celebrating its American roots in the fitness apparel industry by continuing to produce the company’s gear in the USA – all while helping women athletes of every level perform with impeccable fit and unparalleled quality.

As a Parsons School of Design alum, former Wall Street executive and Ironman athlete, founder, Melissa Moo Harkins, decided to combine her business background with her love for fashion and athletics and build a brand that takes inspiration from the energy and multifaceted lifestyle - working with local resources to create quality products, all produced in the heart of NYC.

“I'm proud to produce locally in NYC,” says Harkins. “From my initial sketch to the final production, I have an opportunity to invest and be a part of my local community, hire local resources, and take an active part in the entire life cycle of the product. Understanding the needs of the endurance athlete and reflecting that passion in my designs is what sets MooMotion apart – the fact that my local community can be a part of the overall vision makes it that much more rewarding.”

From top to bottom, every seam, stitch, fabric, and color-scheme used in MooMotion’s gear reflects the quality, self-made nature that standouts among American-made products. With product attributes such as color blocking, smooth and supportive fabric, flattering scoop necklines, slimming panels, and more, MooMotion gear provides women athletes with luxury fitness apparel and the confidence of investing in a well-made product line.

MooMotion gear is available to ship now and can be purchased on the company’s new website at https://moomotionsports.com/. For additional company information, high-resolution photos & logos, and product sample requests, please contact Maria Hennessey at maria@smakstrategies.com or 303.859.3317

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