The internet is being used as one of the major sources of information in almost the nations of the world. This has set all the business owners of the world on a pursuit to market their products and services on the internet. In this regard, China is no different. China, being a large country offers a huge market to local and international companies. This is where Chinese SEO comes into the picture. In order to initiate right and effective web promotion, it is important that the Search Engine Optimization should be done effectively.
First things first, Chinese SEO is different from regular SEO. The reason that triggers this difference is that, unlike most of the internet using nations, China does not prefer using Google as the primary search engine. So much so, Google does not even feature among the top three of the most used search engines in China. The most widely used search engine in China is Baidu, with almost two thirds of the Chinese internet using population preferring it as their primary search engine.
Baidu is not essentially very different from Google in algorithms and functioning. But there are also a host of minor differences that should be taken care of. Firstly, Baidu is very sensitive about more than necessary Search Engine Optimization. This calls for a lot more care when dealing with Baidu SEO or Baidu PPC for that matter. In the past, many websites have made the mistake of trying a lot of out-of-the-box techniques to attain decent rankings. But these attempts have more often than not failed to produce desired results.
The next substantial difference between Baidu and Google is that while Google has been very sensitive about the backlinks that are used in link building, Baidu has been a lot more open to link building on the whole. Baidu even considers domain names as backlinks to the website. Hence, Chinese SEO can be made a lot more effective if more of the focus is laid on Chinese link building.Also, unlike most of the search engines that tend to prefer regional domains for their searches, Baidu gives higher preference to international domains. The best option that is available with companies that are looking for a strong web foothold in the Chinese market is to hire the services of a reputed Chinese SEO company.