PHOENIX (March 5, 2015) – A two-minute online video advertisement produced by LaneTerralever on behalf of Visit Phoenix has won a Bronze Telly Award.
The winning segment, entitled This is Phoenix, invites viewers to abandon their expectations and rediscover Phoenix—a vibrant, progressive city with plenty to offer beyond golf courses and resorts. The spot takes viewers on a revealing journey through local Phoenix businesses and tourist attractions, featuring popular nightlife and outdoor activities. The video was created for Visit Phoenix’s online advertising efforts and is hosted on the Visit Phoenix YouTube page. This is Phoenix was published online on August 27, 2014 and has over 22,000 views to date. View the spot here.
“The This is Phoenix video is representative of what our beautiful city has to offer,” Beau Lane, CEO of LaneTerralever said. “We are proud of our talented team for producing such an impactful piece.” The concept was to change outsider perceptions of Phoenix by showcasing a lesser-known side of this destination—an authentic side, known largely by those who proudly call Phoenix home. LaneTerralever worked in partnership with Kyle Alexander Photography, Aspen Productions, Tomahawk TV and Audio Engine West to create the piece, which was shot at local attractions including Desert Botanical Garden, Downtown Phoenix Public Market and Café, the Welcome Diner, LUSTRE Rooftop Garden and Crescent Ballroom.
The annual Telly Awards honor outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. The judging panel is made up of 500 accomplished industry professionals, each a past winner of a Silver Telly and a member of The Silver Telly Council. Entries do not compete against each other. This year, the awards received nearly 12,000 entries from all 50 states and 5 continents.
Named one of the Valley's Most Admired Companies by Best Companies AZ, LaneTerralever is one of the greater Phoenix’s largest full-service marketing and advertising agencies, with over 120 employees and offices in Phoenix and Denver. The award-winning market consulting and advertising agency provides excellence in advertising; interactive marketing; technology services, digital media and data analytics; development and design; social media; public relations; media strategy and multicultural strategy. For more information, visit www.laneterralever.com.