Davidson + Belluso Launches CanyonCARE Rx Brand

Davidson + Belluso

Rob Davidson


March 26, 2013


Phoenix, AZ – Davidson + Belluso (D+B) has been selected to launch the CanyonCARE Rx brand, a full-service pharmacy specializing in hemophilia, von Willebrand disease, and other bleeding disorders. Like its parent company, Blood Systems (a.k.a. United Blood Services), CanyonCARE Rx is a non-profit organization founded on the principles of Quality, Excellence and Service. D+B will start building the brand from the ground up – including a logo, website, as well as miscellaneous marketing collateral pieces.

"We are excited to help launch CanyonCARE and to assist them in furthering the invaluable assistance they provide,” says Rob Davidson, owner at D+B.

The underlying difference for the new CanyonCARE brand will be bringing the same level of service and dedication provided by Blood Systems since 1943, to patients in their home. With a team dedicated to fulfilling medication needs while partnering with patients through the challenging disorder, they strive to be an advocate in the treatment of hemophilia.

Davidson + Belluso (D+B) is a brand development agency founded in Phoenix, Arizona, in 2001 by husband and wife team, Rob Davidson and Michela Belluso. Operating under the motto "We Give a Brand," D+B provides the expertise and capabilities of a large agency with the personal attention and dedication of an in-house team. Clients range from the private to the public and nonprofit sectors, with a focus on Economic Development, Tourism, Healthcare and Education industries. Their experience includes brand development for the Phoenix Biomedical Campus, Tempe Tourism Office, Phoenix Sky Harbor International Airport and the City of Phoenix Community & Economic Development Department. For more information, visit