With rapid globalization and advent of new technologies around us, there has been a pressing need for effective communication systems across all verticals and regions in the world. And in this You-Tube generation, this advent is witnessed in the form of advanced video platforms. This is a new platform that involves the use of smart cloud, high definition content, immersive tele-presence, social data analytics, and unified communication systems for effective and rapid communication.
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Worldwide enterprises are witnessing a continuous growing need for video webcasting interfaces in communication purposes due to its ability to outreach maximum people and improve the profits and productivity of the company. Enterprise video provides flexibility in inaccessible working conditions and reduces the total capital expenditure of an organization. Several companies in almost all parts of the world implement enterprise video services on a large extent.
The Enterprise Video Market is segmented into three sections on the basis of hardware, software, and services. The hardware segment consists of video casting devices, video recording and storage devices, video management and control and video distribution. The software segment market is classified as video security software, video collaboration software, video analytics software, video content management, video asset management and video encoding and decoding software. Subsequently, the services market is segmented as system integration, consulting, managed services and other services.
Moreover, the enterprise video market is also classified into various industry verticals that include banking and financial services (BFSI), consumer goods and retail, academia and government, manufacturing, telecom, IT, media and entertainment, healthcare, transport and logistics. This market is also based on delivery modes such as video conferencing, webcasting, web conferencing, and video streaming.
Enterprise video market offerings have applications including knowledge sharing, management, corporate communication, and learning and development among others. The rising implementation of cloud technologies and Bring Your Own Device (BYOD) culture are some of the key factors for the constantly evolving enterprise video market.
According to the study conducted by the analysts at transparency market research, the enterprises will invest their maximum in enterprise video solutions at an encouraging rate as compared to the growth and investment seen in the past. Recent times have shown various advancements in enterprise video technologies, such as alter-HD, search, high efficiency video codec, indexing, web real-time communication, captioning, transcoding and aggregation. All such emerging technologies are inspiring the video delivery mechanism markets among different organizations.
The forecast for the global enterprise video market is estimated to grow from $11.21 billion in 2013 to $35.57 billion in 2018. This represents a Compound Annual Growth Rate (CAGR) of 25.9% during the same forecast period. This report discusses an overall market study, overview, and applications, segmentation based on various technologies, regions and verticals for the global enterprise video market. It also includes Porter’s five force model analysis, analysis of recent developments in technology, and detailed profiles of top industry players.
The geographies analyzed under this research report include regions such as Europe, North America, Asia-Pacific, and Rest of the World (RoW). According to the statistics, the technologically advanced countries of Europe and North America are leading markets for video enterprise industry. However, owing to rapid technological changes and developments, some other emerging markets of Asia Pacific are expected to grow and be major market share holders in this industry.
The key players in the enterprise video market are namely; Avaya, Cisco Systems, Polycom, AVI-SPL Inc., At&T, Kaltura, Aver Information, Bt Conferencing, Hikvision, Ntt Communications, Huawei, Kontiki, Level 3 Communications, Tegrity, and Tremor Video among others. The key innovator companies in this field are Broadpeak, Altus365, Epiphan, Sonic Foundry, Librestream, Telestream, Vidyo and Vidtel.