Report : Global Automotive Augmented Reality Market 2016-2020 is a new market research publication announced by Reportstack.
Report Outline: Need for AR: Deficits of existing HUDs
HUDs have been around since the late 1980s, when General Motors (GM) used it in their Oldsmobile. However, the principal reason for having HUDs, which is to reduce the need of the driver to look away from the road, never changed.
Primary deficiencies of conventional HUDs
• Irrelevant information and on-screen space clutter
• Inappropriate on-screen positioning or location
• Lack of situational information overlays
• Lack of interactivity
AR in vehicles is an advanced version of the existing HUD systems. It ensures that the pertinent information is situationally and sometimes interactively displayed in front of the driver. The information is displayed in a slightly distant field of vision as convenient — either on the windshield or another transparent screen placed nearby.
For detailed report with TOC, please click here Global Automotive Augmented Reality Market 2016-2020.
Market Growth: The global automotive augmented reality market is expected to grow at a CAGR of 17.96% during the period 2016-2020.
• MINI (BMW subsidiary)
• Pioneer Electronics Corp.
Other prominent vendors:
• Audi and Honda
• Delphi Automotive
• Nippon Seiki
• Latin America
• North America
Hyundai, MINI (BMW subsidiary), Continental, Garmin, Pioneer Electronics Corp, Audi and Honda, Bosch, Delphi, DENSO, GM, Harman, Jaguar, Mercedes-Benz, Nippon Seiki, Panasonic, Volkswagen.
Manager - Marketing
Reportstack Market Research