Boston, MA, June 17, 2014 — DigitasLBi, a global marketing and technology company, today announced that for the second consecutive year DigitasLBi has been recognized as one of the world’s most attractive employers and appears on LinkedIn’s 2014 list of the 50 Most InDemand Employers in North America. DigitasLBi is joined by Publicis Groupe sister agency Razorfish.
The InDemand rankings measure talent and brand strength. They are based on billions of interactions with LinkedIn’s 300+ members rating the effectives of engaging talent via LinkedIn. LinkedIn analyzed more than 30 billion data points between members and companies and compared the data with surveys of thousands of members to determine a company’s familiarity and engagement score. The analysis weighted member actions such as viewing employee profiles, visiting Company pages and following companies.
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