Global Toys Market: Opportunities and Forecasts 2015 Edition adds "Global Toys Market: Opportunities and Forecasts (2015 Edition)" report to its research store.

The report titled “Global Toys Market: Opportunities and Forecasts (2015 Edition)” provides an insight into the global traditional toys market. The report analyzes the trends and challenges of the toys market and also outlines the opportunities driving the present as well as future industry growth. The report analyzes the toys market of the United States, the UK, Germany, France, India, China and Hong Kong. The report assesses the production of toys in the major producing countries as well as major companies operating in this industry. The report also discusses key factors driving growth of the industry, major trends and challenges faced by manufacturers of toys. Further, key players like Mattel Inc. The LEGO Group, Hasbro Inc., and Bandai Namco are analyzed in the report.

Complete report available at

Regional/Country Coverage

United Statesbr> Europebr> Germanybr> UKbr> Francebr> Asia Pacificbr> Indiabr> Chinabr> Japanbr> Hong Kongbr> Latin America

Company Analysis

  • Mattel Inc.
  • The LEGO Group
  • Hasbro Inc.
  • Bandai Namco

Toys are vital tools that help foster the mental, physical, emotional and social development of boys and girls. The United States accounts for the highest share of the global toys market, but represents approximately two percent of the world’s children. Asia Pacific is projected to be the most dynamic region for traditional toys market. A highly fragment industry in the Asia-Pacific region, a large number of players operate within this region each with a very small share of the market. The region is very important and key growth driver for the overall industry with China being the support system.

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The market for toys is mostly driven by rising GDP, increased worldwide children population, rising birth rate, rising BRIC expenditure. Increasing online shopping of toys, falling video games demand and increased production of raw materials are few other reasons behind the growth of the industry. However, increased online shopping is a new trend in the toys industry with toys being the least researched items of all the categories of online shopping. Seasonality of business, tech freak toys and increased market for licensed toys are few other trends guiding the performance of the industry. Apart from various growth drivers the global toys market is also characterized with major challenges like increased smart phones usage which is replacing the toys from children’s hand, aging population and deceased family size.

Few points from List of Tables & Figures ( are listed below:

List of Tables

Table 1: Top 10 best-selling new toys in UK, 2014
Table 2: Import of Toys in India, 2010-2013
Table 3: Hong Kong Toy Exports by Category, 2012-2014
Table 4: Global Smartphones Sales
Table 5: Top Selling Traditional Toy Items, Ranked in terms of Dollars, 2014
Table 6: Mattel Inc. Products Category

List of Figures

Figure 1: Online Shopping Trend, 2014
Figure 2: Global Toys and Games Market, (In US$ Billions), 2009-2013
Figure 3: Global Toys Market (In US$ Billions), 2009-2014
Figure 4: Forecasted Global Toys Market (In US$ Billions), 2015-2020
Figure 5: Global Toys Market Share by Competitors, 2014
Figure 6: Global Toys Market Share by Region, 2014
Figure 7: Toys Retail Sales Revenue in the US, (In US$ Billions), 2009-2014
Figure 8: Forecasted Toys Retail Sales Revenue in the US, (In US$ Billions), 2015-2020
Figure 9: US Households Spending Trends, (In US$), 2013
Figure 10: Value of European Toys Market, (In US$ Billions), 2009-2014
Figure 11: European Toys and Games Market, (In US$ Millions), 2013
Figure 12: Forecasted Value of European Toy Market, (In US$ Billions), 2015-2020
Figure 13: Germany Toys Market, (In US$ Billions), 2009-2014
Figure 14: Forecasted Germany Toys Market, (In US$ Billions), 2015-2020
Figure 15: Preferred Purchasing Channel in Germany

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