Indoor LBS Market 2016 Emerging Trend

Publisher's market research analyst predicts the indoor LBS market in SEA to grow at a CAGR of around 90% during the forecast period. Proximity-based mobile marketing and advertising is the primary growth driver for this market. Proximity-based solutions provide not only relevant offers and information to customers but also help companies to track data regarding people at different venues and locations, and discover common traffic patterns to understand and analyze consumer buying behavior.

The rising popularity of smartphones is anticipated to drive the market growth during the forecast period. Also, due to mobile Internet that provides real-time information and context aware services by leveraging cloud technology, highly personalized location services have been provided to retailers. These solutions help to maintain high customer engagement increasing retailer sales. 

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Segmentation of indoor LBS market in SEA by industry
- Retail
- Aviation
- Healthcare
- Government organizations

Retailers are delivering navigation and product details to assist the customer for better purchase decisions. The retail industry constitutes approximately 60% of the overall market.
Segmentation of indoor LBS market in SEA by product
- Maps
- Automotive services
- Location and alerts
- Campaign management
- Location-based advertising services
- Precision geo-targeting
- Proximity beacons
- Consumer services
- Enterprise services
- Secure transactions and redemptions
- Analytics and insights


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Competitive landscape and key vendors
The indoor LBS market includes many stakeholders such as application developers, map providers, data providers, platform providers, location-aware application, and media providers. The development of innovative LBS solutions such as the use of LED fixtures automatically increases customer demand. Hence, many businesses across industries are deploying indoor LBS leading to increased competition. 
The key vendors in the market are -
- Sprooki
- Ruckus Wireless
- Yoose
- Google.

Other prominent vendors in the market include Cartogram, Foursquare, IndoorAtlas, Insiteo, Micello, Near (AdNear) , Qualcomm IZat, and Shopkick.


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