Real Estate Sales and Marketing Firm Polaris Pacific Names Gina Reidinger VP-Business Development, Ashley Camps as Marketing Manager

SAN FRANCISCO (April 9, 2015)—Polaris Pacific, the premier West Coast real estate sales, marketing and research firm, announced today two new staff have joined the firm:

-- Gina Reidinger is Polaris Pacific’s Vice President-Business Development, a new position. A California native, Gina has most recently been with Douglas Elliman Real Estate in New York. She previously worked for Zeckendorf Development on the Robert AM Stern-designed 18 Gramercy Park in New York City and also launched the sales and marketing division for Times Square Development. She also spent many years in San Francisco new-home marketing, including directing predevelopment efforts as well as sales and marketing of new communities such as The Lansing and The Potrero. At Polaris Pacific, Gina will direct the firm’s new business efforts supporting client services from land acquisition and entitlement to design review, brand development and sales in California, Oregon and Washington. 

“Gina is an exceptional talent who will complement our experienced executive team serving US and international investors and developers active on the West Coast,” said Garrett Frakes, managing partner of Polaris Pacific. “Gina has extensive contacts regionally and nationally and understands both the intricacies of local markets, as well as the strategic and financial objectives of developers, investors and project sponsors.” Her hands-on experience in condominium sales and marketing provides a unique background to her business development role, added Frakes. She oversaw the marketing, sales and closings of thousands of homes across a variety of communities in California and New York. Based in the San Francisco Bay area, she will be active throughout the West Coast and US. 

-- Ashley Camps joins Polaris Pacific as Marketing Manager. Camps was previously Lead Marketing Strategist for RoundhouseOne, a technology firm offering next-generation data analytics, and also was a Marketing Coordinator for Project FROG, which provides technologically advanced component and modular building systems.


About Polaris Pacific

With 30 years of experience, San Francisco-based Polaris Pacific ( is the premier West Coast sales, marketing and research firm for high-density residential real estate. From land acquisition, entitlement and architectural review to brand development, market launches and cutting-edge marketing technologies, Polaris Pacific analyzes each new property to consistently outperform competitors and maximize value at every step of the process. That's why leading real estate developers and financial partners such as Tishman Speyer, Trumark Urban, Canyon Capital Realty Advisors, Lennar Urban, Emerald Fund, The Pauls Corporation, Oyster Development, ULLICO, Citibank, Regis Homes, and Paramount rely on Polaris Pacific’s unrivaled understanding of market intelligence, homebuyer dynamics and sales and marketing expertise.