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Kitsbow® Partners with Polartec

The Alpha Snap Jacket

Petaluma, Calif. (Feb. 18, 2015) – Kitsbow, maker of premium mountain bike clothing, partners with Polartec on the Alpha Snap Jacket. Taking part of its name from Polartec’s newly developed Alpha insulation, the new jacket incorporates the adaptable breathability of the lightweight insulation with the impeccable styling, craftsmanship and attention to detail for which Kitsbow has already become renowned.

Kitsbow’s Alpha Snap Jacket is a modern, performance-oriented design with clean lines and quilted stitching. Schoeller 3XDRY is incorporated on the sides and forearms for flexibility and increased strength, and brushed fleece lined pocketing and collar are added for comfort. The body of the jacket is constructed with a Pertex fabric, specifically developed to optimize weight, durability and breathability for performance both on and off the bike.

Polartec Alpha was originally developed for the U.S. Special Forces when a more advanced insulating material was required for combat uniforms. The highly stable layer lets for the use of more open and breathable fabrics on the outer and inner layers of garments. The fabric provides active warmth, allowing air exchange for breathability and comfort in more dynamic situations.

“Last month, we unveiled the Power Wool Base Layer in collaboration with Polartec,” said Charlie Cronk, Kitsbow designer and co-founder. “We’re very impressed by what’s under the hood of this piece.” 

Made in Vancouver, the Kitsbow Alpha Snap Jacket is available in Dark Titanium and Serpentine and will sell for $389. Available at www.kitsbow.com.

About Kitsbow:

With unabashed style and technical excellence, Kitsbow celebrates the joy and passion of mountain biking by creating the world's finest mountain bike clothing. Offering high-performance apparel developed by mountain bikers for mountain bikers, the California-based company prioritizes quality, value and the belief that anything that’s done should be done with the absolute best of what's available. To view the line and learn more about Kitsbow, visit www.kitsbow.com.

About Polartec:

Polartec, LLC is the premium provider of innovative textile solutions. Since inventing modern synthetic fleece in 1981, the engineers at Polartec have continued to push the limits of fabric technology. Today, Polartec supplies the world with the most advanced fabric innovations. Polartec products range from advanced lightweight wicking fabric, to insulation and weather protection textiles and are utilized by leading apparel brands, the U.S. military and other global militaries, flame resistance, work wear, and contract upholstery markets. For more information, visit Polartec.com.

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Marjory Elwell

Verde Brand Communications

Marjory@verdepr.com

(970) 259-3555 x 130