Jackson, WY (December 29, 2015) - Croakies, the manufacturer of industry leading eyewear retention and outdoor lifestyle accessories, is pleased to announce the hiring of Chris McCullough as the brand’s new Vice President of Marketing.
McCullough joins Croakies from Seattle-based K2 Sports, where he previously worked as the Global Brand Director for K2 Outdoor.
“We are very excited to have Chris join the Croakies family. His experience, knowledge, and energy will be welcome. We all look forward to working together with him. In true Croakies fashion, Chris has already started product testing in the Tetons since coming on board,” said John Krisik, Croakies President.
McCullough has a strong industry background and successful track record as a brand and product marketing leader, having held a variety of positions during his tenure with K2. Most recently, McCullough lead the marketing teams for the Atlas Snowshoe, Tubbs Snowshoes, Madshus, and K2 Skate brands. McCullough earned his BA in English from Whitman College while competing as a member of the NCAA Alpine Ski Team, followed by an MA in Sport Administration and Leadership from Seattle University.
“I’m thrilled to be joining the Croakies team,” said McCullough. “I’ve always been impressed with Croakies’ strong mix of industry-leading lifestyle accessories, coupled with their rich brand history and commitment to US manufacturing. They’ve got some exciting things on the horizon and a strong team in place, and I’m looking forward to immersing myself in the brand.”
Often imitated but never duplicated, the original Croakies were invented in 1977 by a local ski patrolman from Jackson Hole Mountain Resort in Wyoming. Today, Croakies is still proudly headquartered in Jackson Hole, with most of its production in Bozeman, Montana. With Yellowstone and Grand Teton National Parks as a backyard, the brand’s inspiration remains unchanged: to create eyewear retainers and accessories that provide comfort, style, durability, and functionality to active people of all ages. For more information about Croakies and its latest product line, please visit croakies.com or follow them on Instagram, Facebook, and Twitter using @croakies.