IDAHO FALLS, IDAHO (June 27, 2016) – Continuing to offer the best customer experience and education in fly lines, leaders, tippet material and accessories, RIO Products is proud to announce the launch of its new website.
“We continually strive to make the experience of buying lines, leaders and tippet materials as easy and as simple as possible,” says Simon Gawesworth, RIO brand manager. “Our new website provides extremely easy navigation for anglers to find the products they want and a huge amount of educational materials and resources designed to make it easier for consumers to learn about fly lines.”
RIO’s new, cleaner design allows fly fishers to more easily get to the products and content they are after. Users can find expanded content on product pages and on the RIO blog and RIO TV sections, providing engaging and educational resources that make for a very positive experience. A major priority of the new web site was to optimize the site for mobile use, which has been achieved with the utmost success. Combined with RIO’s app, this new website is sure to provide anglers the best online experience possible.
About RIO Products:
RIO is a pioneer in developing fly lines, leaders and tippet material to enhance fly fishing experiences across the globe. Offering premium fly lines for both freshwater and saltwater fishing applications, RIO consistently utilizes field experience and scientific testing to create the best products on the market for anglers. Founded 20 years ago in the mountains of Idaho, RIO continues to develop innovative products, design revolutionary tapers and refine performance-driven fly line technologies. For more information about RIO Products, please visit www.rioproducts.com. Connect with us through Facebook, Instagram, Twitter, Google+ and Vimeo.