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Childrens Personal Care - US - March 2014 Available At MarketResearchReports.Biz

Childrens Personal Care - US - March 2014

The CPC market is expected to grow slowly into 2018. Better engagement of dads, creating products to keep children in the category for longer, and reinvigorating the struggling haircare segment could help accelerate sales growth for this market.

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Table of Content

Scope and Themes

What you need to know

Definition

Data sources

Sales data

Consumer survey data

Abbreviations and terms

Abbreviations

Terms

Executive Summary

The market

Figure 1: Total US retail sales and fan chart forecast of children’s personal care products, at current prices, 2008-18

Market factors

Population of children younger than 6 expected to grow the most

Hispanic population growth will help the market

Segment performance

Figure 2: Total US retail sales and forecast of children’s personal care products, by segment, at current prices, 2010-15

Market players

Figure 3: Share of MULO sales of children’s personal care products, by leading companies, 2013

The consumer

Children’s oral care products most popular among parents

Figure 4: Kid-specific personal care products purchased, January 2014

Children’s excitement to use CPC products drives purchase

Figure 5: Reasons for purchasing kid-specific personal care products, January 2014

Parents most commonly consider flavor, packaging, and product ingredients

Figure 6: Factors influencing purchase of kid-specific personal care products, January 2014

New functional benefits are needed to induce parents to pay more for CPC products

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Issues and Insights

Better engage with dads

The issues

The implications

Reinvigorate a struggling haircare segment

The issues

The implications

Keep children in CPC market for longer

The issues

The implications

Trend Application

Trend: Prepare for the Worst

Trend: Extend My Brand

Mintel futures: Brand Intervention

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Market Size and Forecast

Key points

Category expected to grow steadily due to bath and body care and suncare

Sales and forecast of children’s personal care products

Figure 7: Total US retail sales and forecast of children’s personal care products, at current prices, 2008-18

Figure 8: Total US retail sales and forecast of children’s personal care products, at inflation-adjusted prices, 2008-18

Fan chart forecast

Figure 9: Total US retail sales and fan chart forecast of children’s personal care products, at current prices, 2008-18

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