According to a new market research report "Digital Signage Market by Hardware, Software (Edge Server, Distribution & Scheduling, Content Management), Application (Commercial, Infrastructure, Institutions, Industrial), Products (Indoor & Outdoor) & by Geography - Forecast to 2014 - 2020", the total market is expected to reach $14,875.6 million by 2020 at an estimated CAGR of 8.94% from 2014 to 2020.
Browse more than 80 market data tables with 49 figures spread through 219 pages and in-depth TOC on "Digital Signage Market by Hardware, Software (Edge Server, Distribution & Scheduling, Content Management), Application (Commercial, Infrastructure, Institutions, Industrial), Products (Indoor & Outdoor) & by Geography - Forecast to 2014 - 2020"
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Digital Signage market is diversified into a large number of segments. Even the largest market share of digital signage is in North America and Europe, but it has a large scope in the APAC region, of which China and India will be taking the lead in the near future. The emerging markets such as African and Arab countries will also seek the positive growth.
Other than hardware, software is also one of the major growing markets of digital signage. Fall in the prices of the displays and increasing applications of the DOOH (Digital out Of Home) has increased the scope of the overall GPS market. Increase in the demand of more integrated features in the digital signage system by the customers has also increased the scope of digital signage software market.
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This report elaborates the market dynamics for digital signage market in face of areas such as enhanced user experience, emergence of new markets in educational and government, increase in demand because of the falling prices of LCD devices, power problems, damage of digital signage displays, and scaling of the network.
Major players in digital signage market include but are not limited to: ADFLOW Networks (Canada), Cisco System Inc. (U.S.), Hewlett-Packard Company (U.S.), Keywest technology (Samsung Corporation (South Korea), NEC Display Solutions Ltd (South Korea), BrightSign LLC (U.S.), Polk Audio (U.S.), Onelan Ltd (U.K.), Panasonic Corporation (Japan), Winmate Communication Inc (Taiwan), and Scala Inc. (U.S.) among others.
There is an increasing trend toward the adoption of interactive displays that uses technological capability such as interactive dashboard, gesture recognition, and embedded location-based maps. This has given a growth momentum to the mature markets such as the U.S. and has opened a number of avenues for emerging markets such as India and the Middle East. In terms of software, Analytics is expected to witness the highest growth, thanks to the advancement in business intelligence for retail and other advertising media. The market has become quite competitive with the presence of a large number of players. Hardware leaders, such as Samsung, have diversified their digital signage portfolio by acquisitions, while software giants like Cisco Systems Inc. (U.S.) have acquired hardware players which have consolidated their product offerings. The intense competition is likely to trigger a competitive pricing war across both hardware and software offerings.
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