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Balega Releases ‘Proudly American’ Ultralight No-Show Sock

MEDIA CONTACT:

Tessa DuBois

Verde Brand Communications

tdubois@verdepr.com

970.259.3555

Limited-edition red, white and blue Balega sock is made entirely in the USA

Durham, N.C. (June 7, 2016) Balega International, a leading performance sock brand in the run and outdoor specialty market, introduces the newest style to its “Ultralight” collection, the limited-edition Proudly American sock. Like all of Balega’s Ultralight offerings, the Proudly American socks are made entirely in North Carolina from U.S.-sourced yarns. The Proudly American Ultralight No-Show sock is perfect for July 4th weekend and Summer Olympics viewing parties. Sporting red, white and blue, this new sock delivers ultimate comfort for runners looking to show their American pride.

“Balega is proudly an American and South African brand so creating the Proudly American sock ahead of the Summer Olympics seemed like a natural fit,” said Bert Pictor, Senior Vice President – Specialty Implus. “Our supply chain (in both the U.S. and South Africa) is a point of pride for Balega. Our Ultralight collection has been manufactured in North Carolina since 2015, and we are especially thrilled to introduce the Proudly American sock in an Olympic year.”

All Balega Ultralight socks are individually developed and inspected in Balega’s factory in Hickory, North Carolina.

Your feet will stay cool and dry thanks to Drynamix moisture management fibers and Balega’s unique rapid moisture evaporation system. Balega's seamless toe prevents abrasions, the rear tab stops slipping, and thin reinforced cushion at the heel and toe enhance support and durability.

All of Balega’s Ultralight No-Show socks offer unique benefits and technology including:

●      Enhanced elastic grip construction in both arch and ankle to provide ultimate support

●      Sculptured mesh panels to aid ventilation

●      Balega’s Left/Right construction method to ensure the perfect fit

●      More formed and deeper heel pocket for ultimate fit and comfort

These limited edition socks will retail for MSRP $12.00 USD and will debut at retail July 1.

For additional information on Balega and its entire product collection, please visit www.balega.com.

About Balega International

A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its product in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected in the Balega brand. A brand with ‘sole,’ Balega prides itself on its commitment to the community with projects aimed at enriching those less fortunate than ourselves. For more information, visit www.balega.com.

About Implus

Headquartered in North Carolina’s Research Triangle Park, Implus LLC has evolved to become an innovative provider of footwear, outdoor and fitness accessories to its retail partners. Implus’ family of brands includes Sof Sole, Yaktrax, apara, Airplus, Sneaker Balls, Sof Comfort, Little Hotties, Perfect, TriggerPoint, ICETrekkers, FuelBelt, Harbinger and Balega. From insoles, socks and shoe care to seasonal accessories and fitness solutions, Implus proudly distributes its brands to thousands of retail locations across the United States and worldwide. For more information, visit www.implus.com.