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Bomber Gear Pushes Industry Limits with Major Growth and Innovation

GREENVILLE, S.C. (January 14, 2014) – Bomber Gear, manufacturer of premium, technical paddlesports apparel and sprayskirts, continues to push the limits on the watersports industry by taking the brand and its products to the next level with major company investments and commitments. Heading into 2014, Bomber Gear will continue to raise the bar with a growing and talented design team, a new state-of-the-art in-house design studio, and a highly innovative and elevated product line.

Last summer, Martin Davis-Skjøth took the helm as Head of Design for the brand, bringing twenty years of apparel design experience with sixteen years of experience in the fitness and outdoor apparel industry, in both the U.S. and abroad. His past work includes positions with big-time names like Under Armor, Reebok and Nike. New to the team is Design Assistant and Patternmaker Emily Laclau, who also has significant global fashion experience, working most recently in luxury swimwear and high-end theater costuming.

“I am continually guided by the mantra that true innovation happens when preparation meets opportunity," said Davis-Skjøth. “We are on a mission to re-invent the category by questioning the status quo and redefining the uncharted possibilities in paddlesports. We believe there is a better way to balance performance, modern aesthetics, and ergonomics, and we are excited to demonstrate that with our new product line slated for the upcoming 2014 OR Summer Market.”

In order for the new design team to effectively create market-leading product, Bomber Gear has invested in a world-class workspace – the Bomber Gear Design Studio (BGDS) – that is now fully operational and in use. The BGDS is abundantly equipped to handle the design process from conception up to production with professional grade, industrial patternmaking software, a digitizer and plotter and top-notch sewing machines, and a hot air seam tape machine. On the way is additional testing equipment to duplicate what is currently in use at the Bomber Gear factory, including a hydro-static machine to check sealed seams and a specialized dunk tank to analyze overall waterproofness.  

From the minds of this experienced team and out of the game-changing BGDS, the industry will soon see a new Bomber Gear product line that is authentic for paddlers of any experience level, highly innovative in concept and execution, and truly bomber on all fronts. The new collection will debut at Outdoor Retailer Summer Market later this year. While Bomber Gear products have always been at the forefront of the industry, the resources and capabilities behind the brand moving forward will allow for an unparalleled level of excellence in style and performance.

“Bomber Gear is a highly dynamic and progressive brand, and one that has seen such success and yet still shows so much potential for even more growth and achievement,” said Chris Pageau, general manager of accessories at Confluence Watersports. “It’s been a great addition to our brand portfolio and we are excited to see the results of the investments we have put behind the brand moving forward. Martin is such a talented and fearless leader, and with his growing team behind him, the extensive design studio capabilities, and the momentum of what promises to be our best-ever product line, I have no doubt that Bomber Gear is positioned to rock the industry in the coming seasons.”

For more information on Bomber Gear’s growth and expansion, visit our corporate blog at www.confluencewatersports.com to read Part One and Two of our in-depth interview with the team. For more information on Bomber Gear products, visit www.bombergear.com.

About Bomber Gear

Bomber Gear was founded in Durango, Colo., in 1992 by expert kayakers and adventure seekers who wanted better gear. They began making high quality gear that would let them push the limits and perform at their best while staying warm, dry and comfortable. The goal was to design and manufacture task-specific paddling gear that worked for everyone, from elite athletes to recreational paddlers. Today, Bomber Gear is committed to making the most innovative and technically advanced kayaking equipment in the world. Bomber Gear is a premium, authentic paddlesports brand that continues to specialize in designing performance sprayskirts and technical paddlesports apparel. Visit Bomber Gear online at www.bombergear.com.

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Media Contact:

Verde PR

Tessa Byars

confluence@verdepr.com

970.259.3555