For those needing high level strategic information and objective analysis of Australia’s FTA TV, Digital TV, Pay TV and radio markets in Australia, this report provides essential reading and gives in-depth information on:
· Estimated ARPU statistics and Pay TV revenue forecasts to year-end 2014.
· Subscription TV household penetration forecasts through to 2015 and 2020.
· Analyses of market and industry trends and developments;
· Regulatory and government policy developments;
· Overviews of key market segments including:
· Catch-up TV;
· FTA and STV broadcasters;
· Mobile TV;
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Tablets and other smart devices clear winners in a fragmenting entertainment market
The broadcasting markets – FTA TV, STV, IPTV, Digital TV and Mobile TV have seen number changes over the last couple of years. Changes have included digitalisation of the Free-to-Air transmission frequencies, digital radio rollouts and continuing trials, increased availability of subscription TV, hotting up of the IPTV market and more TV viewing on mobile devices. As a result of this tightly contested market we have seen some lowering of access charges for some of the subscription-based services services. Often the audiences are altering their viewing patterns using available technology some legal and some questionable, with apps as well as online access to suit lifestyles and their viewing preferences rather than what the industry prescribes them to do.
Also in 2014 the online advertising sector is gaining a further percentage of revenue and it overtook the revenues of the FTA industry. Many of the traditional TV companies are already struggling and will now need to move faster if they are to remain viable towards 2020 when the NBN rollout should see most Australians with fast broadband that allows full-streaming digital access. The broadcasters are now hoping that subscription video on demand (SVoD) content can bring back revenue to them as they try to convert their catch-up viewers to this paying model from the current free replay services that they also provide.
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· Uptake of IPTV subscribers increasing, with increased competition expected.
· Online advertising revenue now exceeds that of the FTA industry.
· Mobile advertising sees its market increasing as the market matures.
· Radio listening audience increasing in both analogue and digital formats.Revenue from subscribers to Pay TV slows in 2014, yet subscriber numbers increasing.
· In 2014 smart TV unit sales are increasing with further availability, but still below 40% market share.
Companies covered in this report:
FOXTEL, ABC, SBS, Southern Cross Media Group, Ten, Nine Entertainment, Seven West Media, WIN TV, NBN TV, and the IPTV players including, Quickflix, Netflix, FetchTV, BBC iplayer, ABC iView, Telstra, FOXTEL, Getflix. Browse complete Table of Contents @ http://bit.ly/1hEP1Tb.
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