Rolf Prima Signs with Uncommon Communications

January 14, 2014 (Eugene, Ore.) – Innovative wheelmaker Rolf Prima is pleased to announce the appointment of Uncommon Communications as its public and media relations agency of record. Effective immediately, Uncommon will oversee all public and media facing communications in addition to a robust product review program.

“Each of us at Rolf Prima tends to wear many hats,” said Rolf Prima’s Brian Roddy. “We’ve always focused foremost on technology, at times placing marketing efforts on the back burner. Uncommon’s addition as a marketing utility infielder will strengthen not only our PR effort, but the effectiveness of our overall marketing strategy as well as its successful implementation.”

“Great stories are easy and fun to tell,” states Uncommon’s Mike McCormack, “Rolf Prima is equal parts inspired design, brilliant engineering and incredible attention to detail. Brian and his team have successfully integrated leading edge design and materials with old world building techniques and craftsmanship, a pairing that resonates with demanding riders increasingly presented with machine-built options. We’re excited to help shine the spotlight on one of the bike industry’s amazing brands.”

Rolf Prima’s extensive line of wheels extends to road, triathlon, mountain bike, cyclocross, tandem, town and track. For a complete view of the entire range, or to take a deeper dive into the performance, weight and ride quality advantages of the company’s hand-built wheels, please visit

About Rolf Prima - Eugene, Oregon based Rolf Prima hand-builds high performance bicycle wheels and rims for discriminating riders and elite athletes across the world. Pioneers of paired spoke engineering, the Rolf Prima story is punctuated by a decade-long string of technological achievements, each dedicated to enhancing performance, value and reliability. The continued pursuit of design perfection is evident in every wheel Rolf Prima makes, each expertly crafted by a team of passionate master wheel builders. At the shop in Eugene you’ll find avid cyclists doing what they love; riding, racing, and picking up groceries on two wheels…along with producing the world’s finest rims and wheels.

About Uncommon Communications - Based in Eagle, Colorado, Uncommon Communications is a full service media relations, event promotion and social media management agency headed by cycling industry veteran Mike McCormack. Uncommon currently represents Drift Innovations, Ergon USA, Ortlieb, Chamois Butt’r and Enduro Bites. Uncommon also oversees the Breck Epic MTB Stage Race, the Bailey Hundo and the Eagle Outside Festival.