New Digital Content Platform Aims To Give The Market Research Industry Access To New Thinking And Solutions

Presented by GreenBook as part of its Insight Innovation initiative, the new digital content platform aims to offer the market research industry access to new thinking, technologies, and methodologies currently changing the way brands gather business intelligence. This growing library of content can be accessed at

“Four times a year, GreenBook invites the most inspiring leaders and brightest minds in the marketing insights space to join the Insight Innovation eXchange, a conference series focused on challenging the status quo, bringing us new thinking, and showing client-side insights departments how they can create real business impact with the technologies of the future, today,” said Leonard Murphy, GreenBook Blog Chief Editor. “But GreenBook’s mission to ‘Chart the Future of Market Research’ doesn’t end there. We truly want to inspire every marketing and insights professional to imagine the future of insights in their own organizations and connect them with the right solutions to their challenges,” he added.

“We believe that the new Insight Innovation digital platform will not only amplify the voice of those who are making a difference in our industry, but also offer unparalleled food for thought to those who are curious to get a peek into the future and real-life examples of innovation that is working today,” Murphy said. “We want to share every inspiring and eye-opening presentation with the insights world, whether you weren’t able to make one of our events, want to relive the highlights, or simply would like to share some of the great content you may have gotten to experience with your team,” he added.

Besides hosting all presentations from previous IIeX conferences, the website offers opinion articles, interviews featuring market research agencies transforming themselves and the industry, client perspectives, and video clips from the Insight Innovation Competition and Insight Innovation Challenge pitch rounds. All content is searchable and offered on demand, at no cost.

The next Insight Innovation Exchange conference will be held in Amsterdam on February 19-20, 2014. Confirmed speakers include Edward Appleton of Avery Dennison, John Kearon of BrainJuicer, Stan Knoops of Unilever, Rana el Kaliousby of Affectiva, Dr. Dag Piper of Mars GmbH, Melanie Courtright of Research Now, Sjoerd Koornstra of Heineken, Eric Salama of Kantar, Kristof De Wulf of InSites Consulting, Gianluigi Cuccureddu of Philips, Michael Bartl of HYVE, Reineke Reitsma of Forrester, Nicola Walker of AIMIA, Paul McDonald of Google Consumer Surveys, Kyle Nel of Lowe’s Home Improvement, and Ray Poynter of Vision Critical. IIeX Europe will be followed by events in Chile in April and Atlanta in June. All content from these events will also be published on the website shortly after each conference.

For more, visit the new website at