The report “South Africa Professional Hair Care Market by Categories (Coloring, Perming & Straightening, Shampoo & Conditioning & Styling); Sales Channel (Back Bar and Take Home) & by Company - Forecast (2015-2020)″, defines and segments the South Africa Professional Hair Care Market with an analysis and forecast of the market size.
Browse Market Data Tables, Figures spread through 52 pages and in-depth TOC on “South Africa Professional Hair Care Market by Categories (Coloring, Perming & Straightening, Shampoo & Conditioning & Styling); Sales Channel (Back Bar and Take Home) & by Company - Forecast (2015-2020)”.
Professional hair care products are used by professionals/stylists for various hair services in the salon. These products are sold over the salon counter and also through retail stores such as specialty beauty stores, pharmacy stores, online and others. Global professional hair care products market is segmented on the basis of services provided in salons such as coloring, shampoo & conditioners, perming & straightening and styling. The professional hair care products market in South Africa is estimated to grow at a CAGR of 0.7% to reach $38.6m by 2020.
As of 2014, there are approximately 4,000 Caucasian hair salons in South Africa. Large numbers of salons are operating independently; however, there are very few salon chains in the country. Coloring is the most preferred service and 60% of the clientele are females. Increasing consumer awareness regarding safer ingredients is propelling the demand for ammonia-free colors. Higher unemployment rate and dipping disposable income are reducing the customer base. Caucasian hair care market in South Africa has reached maturity and poised to exhibit sluggish growth. Manufacturers are focusing on new product launches and product extensions to entice customers and sustain market demand.
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Coloring product category has the largest share in the South Africa’s professional hair products market closely followed by Shampoo, Conditioner and Treatment product category. Customers do not associate value for professional styling products as they perceive low priced consumer products offer similar benefits. Higher competition from mass market products coupled with online availability with maximum discounts is resulting into decline in professional styling products.
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Following are the top 5 players/companies offering professional hair care products in South Africa:
- L’Oreal Group
- Procter & Gamble Co.
- Henkel AG & Company, KGaA
- Kao Corporation
- Shiseido Group
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L’Oreal Group with its professional brands such as L’Oreal Professionnel, Kerastase, Redken and Matrix holds the maximum share in the professional hair care market in South Africa. Majority of L’Oreal Group’s revenue is generated by its professional shampoo, conditioner and treatment products category. Procter & Gamble, Henkel AG & CO, Kao Corporation, and Shiseido Group are the other top companies in the market. Escalating brand awareness and brand loyalty among consumers are barriers for the smaller players to penetrate into the Caucasian professional hair care market. The intense competition prevailing in the industry is poised to increase the manufacturers’ focus on price competitiveness and drive volume growth by offering discounts and promotions.
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