Shenzhen, China –There’s a simple reason why Hangsen, with offices in Asia and Europe, is the world’s largest manufacturer of e-liquid and leading producer of electronic cigarettes, and that answer lies with their CEO, Jide Yao.

Creator of the world’s first e-liquid recipe and the inventor of the most popular e-liquid flavor in the world, Jide, a former executive at a major Chinese medical company, is known throughout the industry as the “Godfather of E-Liquid.”  Jide’s team is exhibiting this year at the International CES in Las Vegas, led onsite by Hangsen Vice President, Howard Yao.

While serving as the General Manager at a major medical company, Jide became aware of the product’s enormous potential when the electronic cigarette industry emerged in 2004. Understanding the impact such a product could have on the habits of smokers, Jide turned his attention to this burgeoning field.  A year later, Jide and his research team created the first e-liquid recipe, which kick-started a full architectural change in electronic cigarettes. One year later, Jide invented RY4, now one of the most popular e-liquid flavors in the world.

“Our commitment to public health and product safety is integrated into the production of every item Hangsen manufactures,” Jide says.  Through meticulous attention to detail, quality controllers check every step of the production line deploying only top-of-the-line ingredients to ensure that Hangsen’s products are the safest in the world, regardless of the marketplace in which the product is purchased. 

But as Jide will be the first to admit, he does not run his operation alone. 

Leading the Hangsen CES Team will be company vice president Howard Yao. An MBA graduate from the University of Technology in Sydney, Australia, Howard served for more than ten years at several Fortune 500 companies including a role as Director of Prologis in South China. Highly skilled in international trade, Howard has developed and managed worldwide sales and operations, and played the key role in Hangsen’s overseas expansion, including the establishment of its manufacturing facilities in Europe. He has managed multi-million dollar sales contracts, identified new marketing channels and developed new business partnerships.

Through Jide’s experience with medicinal production and biotechnology extraction, he understands the importance of both the safety of ingredients and the technology used to improve a product while Howard’s strategic business background allows Hangsen to compete on an international scale. Thanks to their joint leadership, Hangsen holds the undeniable position as the world’s leading electronic cigarette manufacturer.

Howard Yao and the rest of the Hangsen team will be available to at the company booth throughout the full run of the Consumer Electronics Show for product demonstrations, sampling and media interviews.  To arrange for interviews, please contact Kerry Lynn Bohen at and or 202.468.8300.

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About Hangsen Holdings Company

HANGSEN is the world’s largest e-liquid manufacturer and leading electronic cigarette manufacturer. Hangsen supports a growing line up of global distributors, and provides OEM products and services to the biggest retailers worldwide. Hangsen products are being sold in over 80 countries across the globe and all clients are guaranteed the highest quality. Hangsen maintains offices and production facilities in Shenzhen, China, as well as Hangsen Europe in Bytom, Poland, and is now established as the first e-liquid manufacturer offering OEM solutions with production outside of China. Hangsen ultimately supports the millions of consumers who use Hangsen products, ensuring they receive the highest level of vaping enjoyment.  


Kerry Lynn Bohen ... 703.533.4823