Women’s Apparel Brand Staff and Customers Clean Up Local Beaches September 20

BOULDER, Colo. (Sept. 9, 2014) Fresh Produce, a leading apparel brand for women, is activating staff and its customers at all 17 of its coastal locations for International Coastal Cleanup Day, Sept. 20.  Volunteers from each location will be donating their time and resources to help clean up the coastal beaches that Fresh Produce calls home: the Atlantic Ocean, Pacific Ocean and the Gulf of Mexico.

“Our coastal beaches are not only important to us as members of beach communities; they are also the essence of the Fresh Produce brand and lifestyle,” said Mary Ellen Vernon, Fresh Produce founder. “Fresh Produce was founded on a beach thirty years ago in Southern California. As we continue to celebrate the beautiful, carefree coastal spirit that we love, it’s important that we take action to preserve it as well.”

Participating locations:


Foley – Tanger Outlet Center, 2601 S McKenzie Street, Foley, AL 36535


Anaheim – 321 W Katella Avenue, Anaheim, CA 92802

La Jolla – 1147 Prospect Street, La Jolla, CA 92037

Pasadena – 32 East Colorado Boulevard, Pasadena, CA 91105 


Destin – Destin Commons, 4145 Legendary Drive, Destin, FL 32541

Estero - Coconut Point, 23161 Fashion Drive, Estero, FL 33928

Fort Lauderdale - 912 E Las Olas Boulevard, Fort Lauderdale, FL 33301

Key West - 400A Duval Street, Key West, FL 33040

Naples - 691 Fifth Avenue South, Naples, FL 34102

Sanibel Island - 2075 Periwinkle Way, Sanibel Island, FL 33957

Sarasota - 1 N. Boulevard of The Presidents, Sarasota, FL 34236

St. Augustine - 139 Saint George Street, St. Augustine, FL 32084

West Palm Beach - City Place, 700 South Rosemary Avenue, West Palm Beach, FL 33401


St. Simon’s Island - 315 Mallery Street, St. Simon's Island, GA 31522

South Carolina:

Charleston - The Shops at Charleston Place, 128 Market Street, Charleston, SC 29401

Myrtle Beach - Broadway at the Beach, 1301 Celebrity Circle, Myrtle Beach, SC 29577

Myrtle Beach - Tanger Outlet Center, 10839 Kings Road, Myrtle Beach, SC 29572

For information about International Coastal Cleanup Day visit: or sign up to clean up here

For information about Fresh Produce, or to join a Fresh Produce clean up crew, visit:

About Fresh Produce Holdings, LLC

Fresh Produce designs, develops and markets women’s apparel and accessories.  Since 1984, the Fresh Produce® brand has delighted women with inspiring color, vibrant prints and stylish comfortable clothing.  The brand reflects the carefree coastal lifestyle, providing women with effortless style that evokes ease and relaxation.  The products give consumers the opportunity to bring a positive, vacation state of mind into their everyday lives no matter where they live.  The Fresh Produce line is available at 26 Company stores, online at and at more than 400 independent retailers throughout the continental United States, Canada, Hawaii and the Caribbean.  Fresh Produce is headquartered in Boulder, Colorado, with production and fulfillment facilities located in Gardena, California.