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SHERMAИ | PRESTOИ Launches 2014 Capsule Collection

Fashion designers Sherman Joseph and Preston Williams are proud to announce the preview of SHERMAИ | PRESTOИ fall/winter 2014 Capsule Collection. The brand will kick off its latest fashion collection at a private press and industry meet and greet in New York City on March 18th at 5:30 PM sponsored by Milagro Tequila.

The highly anticipated collection draws inspiration from Nostalgic New York meets contemporary design. As homage to New York, the Capsule Collection boosts functional yet subtly lush pieces inspired by the everlasting New York culture. The capsule assortment of outerwear pieces utilize cashmere wool blends, leather trimmings, high collars and exuberant fur finishes to display a story intended to encapsulate the metropolitan man’s seasonal necessities.

“SHERMAИ | PRESTOИ is extremely excited to curate an opportunity to gather the elite of our industry and display our collection,“  says Creative Director Preston Williams.

“We set out to provide mental cinema, conveying the conceptualized vision of the brand. This is what sets SHERMAИ | PRESTOИ apart as a innovative menswear brand,” says designer Sherman Joseph

About SHERMAИ | PRESTOИ
SHERMAИ|PRESTOИ is a contemporary tailored brand conceptualized for the metropolitan man. Distilled in the culture of New York, the label emphasizes the importance of impeccable style and fit. The brand set out to engineer a label enriching the modern man’s wardrobe and personifying his environment. The outcome is a brand valuing personal gratification and cemented in integrity, pride and self-worth. For more information visit www.shermanpreston.com

About Milagro Tequila

Founded in 1997 by Mexico City natives Daniel Schneeweiss and Moises Guindi, Milagro Tequila has quickly escalated into one of the world’s leading tequila brands with one foot in tradition and the other in the future, combining the finest old-world techniques and traditions and applying modern technologies and processes to produce a superior product. This award-winning tequila brand from William Grant & Sons captures the spirit of modern day Mexico, from its entrepreneurial founders and artisanal bottles to the ingredients and distillation process.  The Milagro Tequila range consists of six expressions, with Silver, Reposado and Añejo expressions of the Core and Select Barrel Reserve ranges respectively. All Milagro expressions are distilled in both pot and column stills for the perfect balance of smoothness and agave flavor from 100% estate-grown blue agave. Milagro Silver is crisp and clear, and is renowned for its smoothness, mixability and agave-forward taste, making it perfect in the signature Freshest Margarita, made with agave nectar and fresh lime juice. All Milagro Tequilas have an ABV of 40% and retail between $24.99 and $43.99 for the core range and $52.99 and $98.99 for the Select Barrel Reserve Range. For more information, visit www.milagrotequila.com

To join the conversation, the twitter/ instagram handles are @shermanpreston @milagrotequila  and the hashtags are #ShermanPreston #milagrotequila.

MEDIA/ VIP CONTACT:

Keisha McCotry

Keisha@prominencemarketinggroup.com
@prominencepr
www.prominencemarketinggroup.com