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UK Drinking in the Home Trend and Research 2014

Most up-to-date research on "Drinking in the Home - UK - June 2014" to its huge collection of research reports.

“Encouraging consumers to trade up to better quality is possible given that 62% of drinkers think that it is worth paying more for better quality. The key to this is conveying tangible reasons for the higher price, for example the use of high-quality ingredients or limited batches.


Table of Content

Introduction

Definition
Excluded
Abbreviations

Executive Summary

The market
Figure 1: Forecast for value sales of in-home alcoholic drinks, 2009-19
Still wine leads the way in the off-trade
Figure 2: Share of retail value sales of different alcoholic drinks, 2013
Market factors
Alcohol consumption is in decline
Consumer confidence bounces back
Government involvement looks set to continue
Population changes also have an influence
Companies, brands and innovation
NPD in decline…
…along with advertising
The consumer
58% of adults drink at home at least once a week
Figure 3: Frequency of drinking alcoholic drinks at home, May 2014
Still wine remains the most popular in-home drink
Figure 4: Types of alcoholic drinks drunk at home, May 2014
More than half of in-home drinkers spend less than £10 per week
Figure 5: Spend per week on alcoholic drinks for drinking in the home, May 2014
Large supermarket stores dominate alcoholic drink sales
Wine remains the most popular drink but lager is close behind
Sharing of drinks and stocking up are popular
Discounts/special offers the best route to encouraging consumers to try new drinks
The in-home channel can mine associations to relaxation
Figure 6: Attitudes towards drinking at home, May 2014
What we think


Issues and Insights

The decline in alcohol consumption prompts need to encourage trading up
The facts
The implications
Lessons to learn from cider
The facts
The implications
Projecting sophistication to progress in dining occasions
The facts
The implications
Scope for growth for specialist outlets
The facts
The implications

Trend Application

Guiding Choice
Many Mes
Mintel Futures: Old Gold

Related Report
When it comes to alcoholic drinks, women’s spending is significantly less compared with men and female consumers are widely considered ‘hard to reach’. Highlighting food pairing and partnering with Asia restaurants in online-based campaigns should be able to help brands stand out when targeting women.

Summary - The Future of the Still and Sparkling Wine Market in the United States to 2018 is the result of Canadean's extensive market research covering the Still and Sparkling Wine market in United States. - The report presents detailed data on the Still and Sparkling Wine consumption trends in United States, historic and forecast consumption volume and value at market and category level,...

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