Australia Telecoms Market 2015 Analysis adds "Australia - Telecoms Market Analysis - Top Trends Moving into 2015” report to its research store.

This annual publication provides analysis on the telecoms market moving into 2015. It includes forecasts, overviews and discussions on:

·         Trends in Global Telecoms

·         The National Broadband Network is here to stay

·         FttH – awesome – but what is its purpose

·         Mobile communications market – declining profits

·         Mobile broadband – shows where the future of communications is going.

·         The Internet of Things and cloud computing addressing complex societies and economies

·         Smart infrastructure (grids, transport, cities, buildings)

·         Digital Productivity for innovation and new jobs

Complete report available @

The Broadband Market

The recent NBN review showed that the uptake of high-speed broadband services is greater than expected. This had already become clear over the last few years with the rapid uptake of the interim satellite service. While in this case the coverage area remains around 7% (just under one million premises) the projected uptake of 230,000 premises was grossly underestimated, and obviously this has an effect on the capacity of the satellite and fixed wireless networks that are under construction.

The Mobile Market

The mobile communications market in Australia has seen considerable activity from mobile network operators in the last year, with the results of that activity still coming to fruition. Yet some of the market-changing forces driving developments in the mobile sector, such as consumer demand, market saturation and the offering of faster-speed technologies in the fixed-broadband market, are also driving down revenue from subscribers. The mobile handset market continues to be driven by consumer uptake of smartphones. This in turn is leading to greater usage of mobile broadband and mobile data, which has stimulated operators to fast-track their investment in LTE technologies. It is also encouraging the further development of over-the-top (OTT) applications, which are depriving MNOs of their traditional income streams.

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This report also provides information and analysis on the broadcasting market as it moves towards 2015, as well as an overview of some of the important changes over the last couple of years. These changes include the finalisation of the rollout of digital TV in 2013 and the frequency retuning that is set to be completed by end-2014. The cessation of analogue TV transmission will allow the release of further spectrum that can be auctioned and reused as the ‘digital dividend’.

M2M and the Internet of Things

The internet of things – other names used include: M2M, pervasive internet and industrial internet – is going to be a real game-changer. It will transform every single sector of society and the economy and it will be out of this environment that new businesses – and indeed new industries – will be born. This is one of the reasons so many overseas ICT companies are increasing their presence in Australia. The LTE will take a leadership role in the development of M2M but the NBN is also an ideal test-bed for such developments. A great deal of attention is being paid to cloud computing and the NBN can be viewed as one gigantic cloud.

The number of connected M2M devices will grow to somewhere between 25 million and 50 million by 2020. Browse complete Table of Contents @

Digital Economy

The traditional media industry has been under turmoil since the rise of digital media platforms which impacted significantly upon many aspects of the media industry of old. These changes led to much unrest in the media sector. Major competing sectors include TV and radio broadcasting, newspaper publishers, film, music and video industries.

The digital media companies are the clear leaders however, and to a certain extent there will be parallel developments: one driven by digital TV, using the traditional broadcasting networks and one driven by broadband, using new fixed and mobile telco infrastructure. In 2014 the advertising spending being directed towards digital media continues to grow, further escalating the problems for the traditional media.

This report broadly describes and analyses the effect that digital media and convergence is having on the media industry. It uses the long-standing book publishing industry as a case study of one example where digital media is having an enormous impact.

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Australia - Mobile Broadband Market - Insights and Analysis @

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Estonia - Telecoms, IP Networks, Digital Media and Forecasts @

Portugal - Telecoms, IP Networks, Digital Media and Forecasts @

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