Miracles of Mitch Foundation Rebrands to Pinky Swear Foundation with Zydeco Design

Minneapolis, MN - The Miracles of Mitch Foundation, a Twin Cities based non-profit organization to help kids with cancer and their families, has announced that the organization's name has changed to Pinky Swear Foundation. This new name reflects the unique origins of the Foundation and the work they do to honor a Pinky Swear made 11 years ago to help kids with cancer and their families. The Miracles of Mitch Foundation worked with Zydeco Design on brand strategy, positioning, naming, tagline, identity, image system and messaging.

About the Pinky Swear Foundation

Since 2003, Miracles of Mitch Foundation has been helping children with cancer and their families by providing immediate needs support and unique family programs during a very challenging time. The Foundation began when nine-year-old Mitch Chepokas, who had terminal bone cancer, made a Pinky Swear promise with his Dad, Steve, to always help kids with cancer after he was gone. Mitch passed away on April 11, 2003 and shortly afterwards, the Miracles of Mitch Foundation was established by Mitch's parents, Steve and Becky Chepokas, to honor the PInky Swear Mitch made with his Dad. To date, over $4.5 million has been given to brave kids battling cancer and their families.

Executive Director Brian Nelson said "While the name of our organization has changed, our mission and ideals have not. We will continue to passionately support kids with cancer and their families and plan to do so in a bigger and better way than ever. For example, the Foundation has partnered with Trump National Golf Club in Charlotte, North Carolina for a kids triathlon in May of 2015. We are also partnering with 4-time Olympic triathlete Hunter Kemper to help with our goal of helping children with cancer and their families wherever they live. Hunter and his wife Val have agreed to serve as our Honorary National Chairs. Their commitment to children, families, fitness, health and leadership makes then ideal colleagues with our work."

To celebrate the organization's new name, the Pinky Swear Foundation will be declaring it "National Pinky Swear Day" on December 11th. Activities will include a State proclamation from Governor Dayton, a "show us your Pinky Swear" online campaign, and various local case marketing partnerships designed to raise awareness of the Foundation while celebrating the brave kids it supports and honors.

The Pinky Swear Foundation will again host its signature event, Pinky Swear Kids Triathlon, the World's Largest Kids Triathlon, next summer for the 12th consecutive year. Other long-time events sponsored by the Foundation include a family Twin Cities premier New Year's Eve party, the Pinky Swear Gala on April 11th (Mitch's Heavenly Birthday), a clay-shooting event, and other unique programs. Visit