Generator Studio adds Peter Baird, Project Director, Gretchen Blain, Project Architect and Crystal Peterson, Interior Design Coordinator to growing architecture firm

True North Hotel Group joins growing roster of national and local sports, public venue, lifestyle, workplace and next generation clients

KANSAS CITY, MO. (Nov. 13, 2015) – Kansas City-based architecture firm Generator Studio announces the addition of Peter Baird, Gretchen Blain and Crystal Peterson to its team. The new team members join Generator Studio as the firm’s roster of clients continues to grow, including expanded hotel industry work with True North Hotel Group and an expanding portfolio of professional sports stadium renovations.

Peter Baird is a new Project Director at Generator Studio, bringing more than 12 years of experience to the team. Baird oversees, manages and works with the firm’s expanding hotel and retail projects, and also provides architectural intern mentoring; specifically, Baird’s hospitality projects include work with True North Hotel Group, as well as stadium renovations to the Tampa Bay Lightning’s Amalie Arena. A licensed architect, Bard graduated with a Bachelor of Architecture from Kansas State University in 2003. Most recently, Baird was with Kansas City-based RMTA as a project architect.

Gretchen Blain joins the Generator Studio team as a Project Architect, overseeing retail and workplace projects. Blain is a licensed architect with an NCARB certification and an LEEDAP BD+C accreditation. Blain graduated from Kansas State University in 2005 with a Bachelor of Architecture.

Crystal Peterson also joins Generator Studio as an Interior Design Coordinator, focusing on creating the interior design elements for sports, hotel and workplace projects including the Minnesota Vikings’ U.S. Bank Stadium. Peterson is a recent graduate of Kansas State University, obtaining a Bachelor of Science in Interior Design.

About Generator Studio
Generator Studio is a full-service architecture firm specializing in sports, hospitality, mixed-use and urban planning. Its most recent projects include - a custom Minnesota-themed LED scoreboard at Xcel Energy Center for the Minnesota Wild and on-going design work at U.S. Bank Stadium for the Minnesota Vikings, both improving patron experience. Founders Tom Proebstle and Mike Kress have been shaping the landscape of sports architecture over the last two decades. While at previous firms Ellerbe Becket and Crawford Architects, they left their mark on such projects as Bankers Life Fieldhouse, Lambeau Field, UNI’s McLeod Center, Fenway Park and Centurylink Field among others. What distinguishes Generator’s work is a passion for the business of sports, first understanding an organization’s unique challenges, market, brand essence and revenue goals. What results is differentiated design, with branding rooted in the very architecture itself and revenue opportunities steeped in an immersive fan experience. For additional information, visit