Can a Game That Promotes Killing Animals Actually Save Them?

Creators of the Introduce Whack’Em All Game to Bring Awareness to Issue of Excessive Pet Euthanization in Broward County

Every year, approximately 20,000 dogs and cats are killed in Broward County animal shelters and a new online game, Whack’Em All, has been created to help bring awareness to this issue.

The user whacks cats and dogs, but can never kill more animals than those actually killed in shelters. The game was created to help raise awareness and money to aid in the prevention of animal euthanasia. Whack‘Em All was built by the same creative minds that erected a controversial billboard featuring only a photo of an adorable golden retriever puppy and the domain, While their methods have been challenged by some, they believe that these extreme measures will finally result in not only starting the conversation, but also inspiring the community to take action.

In April 2012, Broward became a “No Kill” county, but no money was set aside to accomplish this goal. Once the decision is made to start saving shelter pets instead of killing them, the journey to become “No Kill” begins. First, the public must be educated to help with funding and awareness. After that, high volume, low cost, spay-neuter centers, in which animals are trapped, spayed or neutered, and released, must be established. Finally, efforts to increase local pet adoptions must be made. 

Currently Broward County’s elected officials are ignoring the problem of killing shelter animals. While pet-licensing fees should be collected for every pet in Broward County (, there is no enforcement of this fee, and veterinarians are not required to collect it. If properly enforced, these fees would result in millions of dollars to fund and create the “No Kill” community that was voted on three years ago.

The benefit of creating a sustainable “No Kill” county, does not just save animals, it also saves taxpayers’ money. In 2014, the County’s budget for animal shelters was increased by 24% to $5.3 million dollars per year, which is 100% funded by tax dollars. By stopping the issue at the root cause, the cost to taxpayers will reduce greatly over the coming years. The “No Kill” policy has been successfully adopted in several other cities including Jacksonville, FL, Washoe County, NV, Austin, TX, Washington, D.C., and Kansas City, MO. Jacksonville used the approach of spay-neuter centers paired with increased pet adoption; they were able to decrease pet intake from 34,000 to 10,000 a year.

Supporters of this cause are encouraged to contact their local commissioners on the issue and donate to No Kill efforts locally. The game can be found at; for more information, visit


To schedule an interview with a representative from Kill This Dog, please contact Sara Shake of Exposed PR at 954.336.3275 or