On Thurs., Sept. 18, Visual Marking Systems (VMS) hosted a tour for Hattie Larlham employees, job coaches and participants with developmental disabilities to explore its Twinsburg facility. The tour exposed Hattie Larlham to the print industry. VMS is a custom graphic design and specialty-printing company that partnered with the nonprofit organization to enhance Hattie Larlham’s brand, teach its participants with developmental disabilities about printing and increase the awareness for the Circle of Caring event.
VMS was first introduced to Hattie Larlham at a July Twinsburg Chamber of Commerce meeting. At the time, Hattie Larlham Events Manager Wendy Voelker was sourcing a company to print decor for Hattie Larlham’s annual Circle of Caring event. VMS provided the graphics for the Circle of Caring and hosted Hattie Larlham’s team and participants to learn about the production process and see how visual graphics can enhance the space of an event. VMS created a life size baseball diamond floor graphic, baseballs and replica jerseys utilizing floor graphics, signs and other media to transform the space into a nostalgic baseball themed event for Bob DiBiasio of the Cleveland Indians. This year’s event is on Sat., Nov. 1 at The Bertram Inn & Conference Center in Aurora. All proceeds benefit Hattie Larlham programs for people with developmental disabilities.
“I originally met with VMS to discuss purchasing printed items for Circle of Caring,” explained Voelker, “but the conversation evolved into a discussion about sponsorship, partnership and an opportunity for our work training participants to tour the facility.”
Since July, VMS has collaborated with Hattie Larlham on a number of projects. The company became a Circle of Caring sponsor, printed a vehicle wrap for Hattie’s Catering, installed roof signage for the Hattie’s Gardens at the Akron Zoo and hosted a golf outing in August, which raised funds for Hattie Larlham.
“At VMS, we wanted to do more for Hattie Larlham,” said VMS Marketing Manager David Sunderman. “We invited the staff and work training participants for a tour so they can learn about what we do. We also learned more about Hattie Larlham to see how VMS can better leverage the partnership.”
“I learned about VMS through Wendy Voelker,” explained Hattie Larlham Vice President of Vocational and Enterprise Services Dotty Grexa. “To further their work training experience, Wendy expressed the idea for our participants to come in for a tour to see what the printing world was like.”
“When you walk through the VMS facility, you see customer and employee appreciation awards all over,” continued Grexa. “They have a walk of fame for their customers, they acknowledge their employees for years of service and that really fits with our mission of acknowledging our employees at Hattie Larlham.”
About Hattie Larlham:
Headquartered in Twinsburg, Hattie Larlham is a nonprofit organization that provides medical, residential, recreational and vocational programs for people with developmental disabilities. The company currently employs more than 200 people with developmental disabilities in work training programs that include Hattie’s Café & Gifts, Hattie’s Doggie Day Care & Boarding, Hattie’s Gardens, Hattie’s Vending and Hattie’s Assembly.
For more than 50 years, Visual Marking Systems (VMS) has been leading the customized digital, screen and wide-format graphics industry. VMS provides solutions for the original equipment manufacturers (OEM), point of purchase retail, public transportation, and fleet graphic industries.
This major corporation and industry leader, located in the Cleveland/Akron area, has more than 100 employees. VMS is the high performance printer to America’s hardest working companies including Lincoln Electric, Enterprise Holdings, Mobil, FedEx, Downing Display, Exxon, Navistar, Farmers Insurance, MOEN, GE, Davey Tree, Stryker Medical, Ridge Tool and Hyster/Yale Lift Trucks.
FOR MORE INFORMATION:
(330) 274-2272, ext. 3011
Radar Public Relations & Consulting