Marketing Campaign Highlights Area Attractions, Events, Dining, Entertainment During September, October
Myrtle Beach, South Carolina (August 18, 2014) – Today VisitMyrtleBeach.com announced the launch its largest integrated marketing campaign designed to draw attention to the area’s serene fall season by highlighting 60 secrets across its gorgeous 60 miles of coastline. The campaign called The Secret’s Out: 60 More Days of Summer in Myrtle Beach, includes digital integration, social media engagement and television advertising that will highlight little-known attractions, fun facts and interesting experiences.
“The fall months, September and October, bring warm and comfortable temperatures to the Myrtle Beach area. It’s what we locals like to call the ‘perfect time of year’ because it’s basically an extra 60 days of beautiful, tranquil summer,” said Scott Schult, executive vice president of Marketing for the Myrtle Beach Area CVB. “The warmer ocean waters, less crowded and myriad of attractions options, incredible affordability and beautiful lush surroundings allow visitors to extend their summer and enjoy the warm rays of sunshine as the rest of the country pulls out jeans and sweatshirts to prepare for the chilly fall air.”
Whether a traveler has never visited Myrtle Beach or comes every year, the campaign promises hidden gems that have yet to be uncovered. Some secrets offer an interesting fact or deal for a common tourist stop, like the free shag dancing lessons at Fat Harold's on Tuesday nights, while others feature venues that are mostly visited by locals, such as the ecotourism adventures at Carolina Safari.
These secrets will come to life through significant advertising and social media integration including weekly trip giveaways. Visitors can also learn more about the secrets by visiting VisitMyrtleBeach.com/60Days and following the videos and images that tell the story of the secrets. Potential visitors interested in the campaign can follow the hashtag #MYR60Days on Facebook, Twitter, Instagram, Pinterest and Google+.
The campaign will also include 60-themed deals on its website available for travel throughout September and October. These deals include discounts on lodging, attractions and much more.
The Myrtle Beach area, popularly known as the Grand Strand, stretches from Little River to Pawleys Island, comprising 12 distinct communities along the beautiful South Carolina coast. Home to 60 miles of sandy beaches, an assortment of entertainment and family attractions, and world-class golf, the Myrtle Beach area presents the quintessential vacation experience peppered with plenty of Southern hospitality.
For additional information on the Myrtle Beach area, visit www.visitmyrtlebeach.com or call (888) Myrtle-1.