Reynolds Selects DWL as Asian OE and Aftermarket Sales and Marketing Partner

Sandy, Utah (July 23, 2015) – Reynolds Cycling announced today their expanded partnership with DWL Bicycle Company who will add the management of all aftermarket sales and marketing responsibilities in Asia to their current responsibilities involving OE / Assemblers. DWL maintains the necessary resources to continue Reynolds Cycling’s growth within the Asian market, with experienced people, ample warehouse space and updated ERP systems.

DWL possesses a wealth of knowledge and experience within the Asian market and retains strong relationships with the Assemblers, OE suppliers as well as distributors. They offer an array of capabilities that Reynolds Cycling hopes to utilize for aftermarket sales growth in the market. General Manager Mike Wang has over 18 years of bike industry experience and has been with Reynolds in various sales capacities in their Asia/Pacific sales force for the last four years.

“The choice was easy for us. DWL presented an array of market knowledge and industry relationships that made it very clear they are capable of handling the demands of our business,” commented Mike Dufner, CFO of Reynolds Cycling. “We anticipate this move will better position our brand for successful growth in the target markets and lead to improved supplier relationships with strategic partners.”

Reynolds Cycling has identified the Asian market as a focal point for continued growth and success within the industry, and their new relationship with DWL will greatly assist such goals.

About Reynolds Cycling:

Reynolds Cycling engineers and manufactures premium carbon composite and alloy bicycle wheels sold in more than 48 countries worldwide. Reynolds has an unwavering dedication to innovation and quality, housing a state-of-the-art engineering and testing studio, sourcing only the highest quality materials, and maintaining ownership of a dedicated manufacturing facility. A pioneer in composite design, Reynolds brought the first all-carbon fork to market. Two decades later, Reynolds Cycling remains committed to making the best, lightest and fastest wheels available, proven both in the lab and under the saddles of the world's top cyclists and triathletes. For more information, visit

Media Contact:

Mike Wang

General Manager, DWL Bicycle Company


Skype: mikewangdalee