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Neka Creative Introduces "Inclusivity Marketing"


Minneapolis (November, 2014) –  In a town brimming with its fair share of ad agencies, design firms and brand companies, Neka Creative is a breath of fresh air. After seeing a missed opportunity in brand development and advertising, they introduced the concept of Inclusivity Marketing–the holistic approach of bringing different perspectives, histories, experiences, needs and motivations together in one cohesive brand development process. Inclusivity Marketing aligns internal cultures with powerful strategic directions. It brings brands to life for external customers in a way that intrigues, inspires and motivates. And above all, it’s about understanding the need for all voices, cultures and people to be taken into deep consideration.

With a vision to be the role model for inclusivity and a passion for progressive authenticity, Neka Creative is well positioned to serve critical, yet often under-cultivated audiences. “Our agency is based in the Twin Cities, but many of our team originates from different parts of the world, like Hong Kong, England, Nigeria and Canada. That kind of global perspective is instrumental to our brand success,” says President, Rosemary Ugboajah. “I couldn’t be happier with my team and the work we’re producing for our clients.”

In addition to our strong stance on inclusion, Neka Creative has extensive experience creating successful strategic directions, identity systems, ad campaigns, social media efforts, experiential campaigns and internal culture plans for some of the world’s most respected brands, such as: Colgate, General Mills, The Guthrie Theater, Target, Whirlpool Corporation, Marshall Field’s and many more. Clients who have experienced wild brand promise with Neka Creative include: Merwin LTC Pharmacy, Swanson Flo, Alexis Bailly Vineyards, EPS (English Proficiency Systems), Meda, MN Humanities Center and Ramsey County’s “Everybody In” initiative, a state-wide effort to close the employment disparity gap by 2020.

About Neka Creative

Neka Creative is a progressive brand agency with a unique focus on “inclusivity marketing.” For more information, visit nekacreative.com or to schedule an interview, contact Rosemary Ugboajah.

Contact

Rosemary Ugboajah. President.  651.207.9656. rosemaryu@nekacreative.com