Key Players in Laundry Care Market are Procter & Gamble, Unilever, Henkel, Church & Dwight, Clorox and Other Vendors

The analysts forecast global laundry cares market to grow at a CAGR of 5.0% during 2014-2019.

Growing awareness about hygiene and healthy living has led to high demand for laundry care items. They are not only used for cleaning clothes but also used to prevent fabrics from being damaged. Increased demand for liquid detergent and fabric softener suggests the growing importance of laundry care products across the world.

Covered in this report

This report covers the present scenario and the growth prospects of the global laundry care market for 2015-2019. The report provides data on the following segments of the market:

  • Product type: laundry detergent, fabric softener, specialty products, bleach, and fabric protector/static control
  • Distribution channel: hypermarkets and supermarkets, convenience stores, independent grocery stores, and others
  • Geography: APAC, Americas, Europe, and MEA

The report, Global Laundry Care Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report includes a comprehensive discussion on the market, segmented by geography; it also provides an extensive coverage on various end uses of the laundry care products, considering both the existing market landscape and its growth prospects in the coming years. The report further includes a discussion of the key vendors operating in this market and a comment on the vendors’ product portfolios.

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Key regions

  • Americas
  • APAC
  • Europe
  • MEA

Key vendors

  • Church & Dwight
  • Henkel
  • Procter & Gamble
  • The Clorox
  • Unilever

Other prominent vendors

  • Bombril
  • Colgate-Palmolive
  • Fena
  • Godrej Consumer Products
  • Goodmaid Chemicals
  • Jyothy Laboratories
  • Kao Group
  • LG Household and Healthcare
  • Lion
  • McBride
  • Method Products
  • Nirma
  • Phoenix Brands
  • PZ Cussons (UK)
  • Reckitt Benckiser
  • Rohit Surfactants
  • Safeway
  • Sears Daily Necessities
  • Seventh Generation
  • Spotless Iberia
  • Tesco
  • USA Detergent
  • Wal-Mart Stores
  • Zhejiang Yuanmin Technology

Market driver

  • Growing awareness about health and hygiene

Market challenge

  • Price war among vendors

Market trend

  • Eco-friendly products and green laundry

Key questions answered in this report

  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space and what is their portfolio matrix?
  • What are the market opportunities and threats faced by the key vendors?
  • What is the competitive landscape as characterized by geography?
  • What are the strengths and weaknesses of the key vendors?

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