keyboard_arrow_up

Expedition Denali Wins Outdoor Inspiration Award

SALT LAKE CITY—Expedition Denali: Inspiring Diversity in the Outdoors earned the Outdoor Inspiration Award for its work to inspire youth, particularly youth of color, to get outside, get active and become stewards of our wild places.

The Outdoor Inspiration Awards recognize individuals, groups and companies whose efforts are above and beyond in inspiring others to enjoy, participate in and support outdoor activities. Expedition Denali won the group award, in the company of individual award recipient Timmy O’Neill and company awardee Timbuk2.

Organized by the National Outdoor Leadership School (NOLS), Expedition Denali is the first African American team to attempt to summit the tallest peak in North America—Denali. Though they had to turn back just 1,000 feet from the summit due to a lightning storm, the team made history and is inspiring a generation of youth to reach their own great heights in the outdoors.

“The class of 2014 Outdoor Inspiration Award winners truly have a love for exploring the outdoors and use their passion to impact and change people’s lives,” said Kenji Haroutunian, Emerald Expo Outdoor group vice president and OR show director.

Two members of Expedition Denali, Rosemary Saal and Scott Briscoe, were present to accept the award on behalf of the entire team.

“Last fall we shared our story with about 3,000 youth, and this spring we’re on par to share that with an additional 6,000,” said Briscoe upon accepting the award. “We’re going to schools, community centers, churches, colleges, and talking about our climb and trying to inspire and get more people in the outdoors and diversify the outside.”

This tour of the nation will inspire youth of color to connect with America’s wild places and take on outdoor pursuits they never imagined possible by sharing the story of their historic attempt on North America’s tallest peak. Their story will have an even broader reach upon the completion of a film about the expedition by Distill Productions, LLC. Watch the latest teaser of the film here.

About NOLS

Since legendary mountaineer Paul Petzoldt founded the school in 1965, more than 230,000 students have graduated from the National Outdoor Leadership School (NOLS), the leader in wilderness education. Whether through field-based courses offered in some of the most awe-inspiring locations in the world or classroom-based courses, the school provides transformative educational experiences to students of all ages. Graduates emerge as active leaders with lifelong environmental ethics and outdoor skills. To discover the NOLS experience or to bring a course to your business or organization, call (800) 710-NOLS (6657) or visit www.nols.edu.

About adidas Outdoor

adidas Outdoor is the athletic brand in the outdoors. The company’s founder, Adi Dassler, designed equipment solutions for athletes that improved their performance. The long history of adidas Outdoor began in the 1970s with the creation of the first light trekking shoes. Climbing legend Reinhold Messner helped adidas design super light and fast approach hiking shoes for his first Everest ascent without supplemental oxygen in 1980. The tradition continues today with products influenced by Messner, as well as notable extreme outdoor adventurers from around the world.

About Outdoor Retailer

Outdoor Retailer (OR) brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through tradeshows, product demo events and web-based business solutions. Produced by Emerald Expositions and based in San Juan Capistrano, California, Outdoor Retailer also provides and promotes retailer education, advocacy, responsibility and critical face-to-face business initiatives within the outdoor industry.

Consistently named among Trade Show News Network’s 25 fastest-growing tradeshows by attendance, Outdoor Retailer (www.outdoorretailer.com) connects approximately 50,000 attendees on a semi-annual basis for its Summer and Winter Market shows, and thousands more through its year-round online resources and platforms.