The report “Italy Professional Hair Care Market by Categories (Coloring, Perming & Straightening, Shampoo & Conditioning & Styling); Sales Channel (Back Bar and Take Home) & by Company - Forecast (2015 - 2020)″, defines and segments the Italy Professional Hair Care Market with an analysis and forecast of the market size.
Browse Market Data Tables, Figures spread through 50 pages and in-depth TOC on “Italy Professional Hair Care Market by Categories (Coloring, Perming & Straightening, Shampoo & Conditioning & Styling); Sales Channel (Back Bar and Take Home) & by Company - Forecast (2015 - 2020)”.
Professional hair care products study covers the list of products used for back-bar services and retail sales. Back-bar products are used for services in the salon itself while retail sales include over-the-counter or take-home products and sales made through retail formats such as speciality stores, pharmacy stores, online stores and others. The professional hair care products market has been segmented based on the product categories such as coloring, perming & straightening, shampoo & conditioners and styling. Professional hair care products market in Italy is estimated to reach $606.4 million by 2020.
Italy’s economy has been in a recessionary phase for a long time and the stagnant economic conditions have impacted the professional hair care market too. Italian professional hair care market has experienced a steep fall of 15%-20% in terms of volumes during 2011-2014. The average Italian consumer expenditure on beauty and hairdressing services in 2013 was decreased by 18% to that of 2006. Professional brands with organic product lines exhibit rapid growth owing to strong demand for sulphate, paraben and ammonia free shampoos and hair colors. Italy exhibits comparatively stronger demand for coloring and treatment products than the other segments as the median age is relatively higher at 45 years.
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In the Italian professional hair care market, the coloring segment holds the maximum market share followed closely by shampoo and conditioning. The hair coloring segment is projected to exhibit the highest growth while styling is poised to exhibit the slowest growth. This is primarily due to consumers shift towards usage of styling products offered by consumer brands.
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Italian brands being price competitive exhibit greater demand among hairdressers than the international brands. Manufacturers are facing stiff pressure from hairdressers to offer bulk discounts. L’Oreal group is the key player with its brands L’Oreal Professionnel, Kerastase and Redken. Wella Professional, Revlon, Intercosmo, Davines, Kemon, Testanera, Alterego, Alfaparf are among the other prominent brands.
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