39Rainbow supports Reach Out and Read in July in continuation of Summer of Giving campaign

Campaign features new or gently used book donations for children ages birth to 10 years

KANSAS CITY, Kan. (July 12, 2016) – 39Rainbow’s ongoing support of the Kansas City community through its Summer of Giving Campaign resumes this month, with a portion of its July restaurant sales directly benefiting local nonprofit organization Reach Out and Read Kansas City. Reach Out and Read helps young children in the low-income Kansas City area by incorporating books into pediatric care and encouraging families to read aloud together. Additionally, Reach Out and Read is a partner of the Kansas University Endowment at the University of Kansas Medical Center, 39Rainbow’s neighbor to the east.

Similar to months past, the July campaign will feature a portion of all July restaurant donated to Reach Out and Read Kansas City. 39Rainbow will also act as a drop off site to collect new or gently used books for children ages birth to ten years in the first floor lobby of the Holiday Inn Express. Hardback and paperback books will be accepted, as well as board books for small children. Additionally, Reach Out and Read Kansas City will be accepting Spanish books for Hispanic families. Donations will be collected any time through July 31; however, please note religious books will not be eligible for donation. Entrance to the lobby is accessible from Rainbow Boulevard, as well as the parking lot directly behind 39Rainbow to the west.

39Rainbow is one of LANE4 Property Group’s newest mixed-use centers, located at the corner of 39th Street and Rainbow Boulevard. 39Rainbow restaurants include Subway, IHOP, Five Guys Burgers and Fries and Topp’d Pizza + Salads, as well as a highly anticipated summer opening of Wyandotte County’s first Pita Pit. Since April, 39Rainbow has donated more than $10,500 to local organizations Kanas City Jazz ALIVE in honor of National Jazz Appreciation Month in April and to Warriors’ Ascent in May for National Military Appreciation Month. 39Rainbow recently concluded its June partnership with KC Pet Project for National Pet Adoption Month, with donated funds to be announced soon.

About 39Rainbow
39Rainbow is a mixed-use project owned and managed by LANE4 Property Group, strategically located at the southwest corner of 39th Street and Rainbow Blvd. across from one of the region’s fastest growing medical campuses, The University of Kansas Hospital and Medical Center in Kansas City, Kan. Based on Parisian architecture, 39Rainbow consists of two separate buildings, totaling approximately 175,000 square feet across four levels, including 30,000 square feet of hospitality and retail space. 39Rainbow is a first-of-its-kind development in the Kansas City area, offering a true mixed-use format with new prototype national brands, local creations and more than 70,000 square feet of medical office and patient care facilities. Current tenants include a new-format IHOP and Subway, Five Guys, an 83-room Holiday Inn Express, The University of Kansas Acute Rehabilitation Unit, The Kansas City Transitional Care Center and local restaurant Topp’d Pizza. For more information on 39Rainbow, visit 

About Reach Out and Read Kansas City
Reach Out and Read Kansas City is a nonprofit program that provides approximately 76,500 new, culturally and developmentally appropriate books to almost 30,000 low income children, birth to age five, during well-child visits at our partner clinic sites, building a 15-book library for each child before he or she enters kindergarten. The Reach Out and Read evidence-based program capitalizes on the relationship between parents and medical providers to develop critical early reading skills in children, beginning in infancy. Reach out and Read families read together more often, and their children enter kindergarten with larger vocabularies and stronger language skills. For additional information, please visit